The comparison was made considering the products that had orders higher than the national average between October 2023 and March 2024
Go shopping international marketsespecially Asian sites, have become popular among Brazilians since covid-19 pandemic. With one click you can buy everything: from beach tents to bows (for hair), up to clothes, shoes and technological products. The ease, low prices and speed of delivery of orders are factors that have won over consumers, but which have become a headache for them see in detail national.
After a fierce battle over taxation of imported products worth up to $50, the Chamber decided on Tuesday the 28th to impose a 20% tax on these purchases. Domestic retailers considered the rate too low to contain the increase in imports, which was about 35% annually (growth between 2022 and 2023). For them, the lack of equality will continue.
To the Shopeeone of the main online sales marketplaces in the country and a point of reference for local retailers, taxation will not be a problem since 90% of the sellers on the platform are Brazilian and, among the products sold by national retailers on the platform, 85% have national origin.
A recent survey conducted by the company showed consumer preference for the platform in each state of the federation. The technology category is a user favorite, being highlighted in ten states. Tech items, such as tablets, gaming CPUs and drones, dominate almost all Northern Region. But there are unusual data. In Rondônia, for example, the best-selling product is slim suits and in Roraima, men's watches.
In the Northeast, consumers in Pernambuco purchased more Oxford shoes than the national average and in Bahia, laces (hair prosthetics).
In Rio de Janeiro, blackout curtains have gained consumer preference, and in Espírito Santo, fanny packs. Customers in the state of Sao Paulo purchased more video game consoles and those in Paraná purchased beach tents.
“The consumption habits of each location were detected by calculating the items sold more than the country average, while also highlighting the particular needs of each location,” underlines Shopee's head of marketing and growth, Felipe Piringer.
Source: Terra
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