Get the most out of ChatGPT in best-practice content production, from planning to effective distribution
Summary
This article offers a guide to learning how to effectively use ChatGPT in content production, from planning an agenda to optimizing materials for SEO and distribution.
In the current digital content production scenario, artificial intelligence plays an increasingly central role. As AI models evolve, such as the recent GPT-4o, ChatGPT has become an even more valuable tool for content creators, publishers, and journalism and marketing professionals.
However, to make the most of your skills, it is essential to follow some good practices. This article offers guidance on making ChatGPT a more efficient assistant in content production, covering everything from planning to distribution of materials.
Planning
ChatGPT can be a great ally in content planning, helping to generate ideas, organize agenda sheets, editorials, keywords, marketing funnel stages and schedules. The tool can structure your planning, providing a solid foundation for creating rich materials that align with your marketing strategies.
Production
In the production phase, it is essential to review and improve the text generated by ChatGPT to ensure its quality. Use AI as support, but maintain personal authorship and writing style. Refine the copy with your voice and standards, ensuring the end result aligns with the goals of your readers and your brand.
Organization
ChatGPT makes it easy to organize content by generating lists, separating them by themes, and suggesting visual elements. Use emojis and other visual elements to highlight important information and make content more appealing and easier to consume.
Distribution
Distribution is also simplified with the help of ChatGPT, which can generate metadata, tags, FAQs and texts optimized for strategic SEO editing. Furthermore, artificial intelligence can create texts for email marketing and social networks, adapting the tone, style and using hashtags and emojis suitable for each platform.
More tips
In addition to the features mentioned, it is important to remember that:
• ChatGPT enables interactive chat, allowing for constant refinement of responses. Don’t limit yourself to the initial directions; Please provide additional information and references to get more accurate results.
• Constant interaction with ChatGPT results in responses better suited to your goals. Keep talking and refining until you reach the quality you want.
• Maintain a critical and refined editor’s eye when using artificial intelligence. The success of the content depends on your know-how as a producer and your ethical and responsible attitude.
• The paid version of ChatGPT, in addition to greater reasoning ability in task execution and response times, offers additional features such as custom GPTs and integration with other platforms, such as Google Drive, which can significantly increase productivity.
• Investing in the paid version can bring substantial gains in terms of time and efficiency in content production.
Alexandre Gonçalves is a journalist, founder of agentINFORM – digital content and products, and has edited the newsletter since March 2023GPT agent
where he shares insights and his ChatGPT user experience.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
