The documentary will be available for streaming on June 25th […]
On June 25, HBO and Max will release the documentary Herchcovitch; Exposeda production that relaunches the career of designer Alexandre Herchcovitch, who recently regained control of the brand that bears his name.
The documentary, a co-production of Warner Bros. Discovery and Mood Hunter, portrays the anticipation and tension of the homecoming parade, the first after Herchcovitch had been away for nearly seven years, and the opportunity to write a new story for its brand, Herchcovitch; Alexander.
“This will not only be a return to the world of fashion, but a great educational experience and an opportunity to once again spread your vision for the future”, reads the note from the Warner Bros. streaming platform. Discovery, sent to Travel by fare.
Alexandre Herchcovitch
Influenced by his mother Regina, who taught him the basic principles of sewing, the Brazilian designer entered the world of fashion when he was still a teenager and, years later, he would have his mother as his right-hand man in the success of his brand.
Its recognition in the competitive fashion market began in the world subway Paulistano, at the height of the scene clubberthus creating not only great opportunities, but also a lifestyle of their own.
In 2016, Herchcovitch sold the brand that bears his name for a million-dollar deal. However, the culture and history built over the course of her career undergo major changes, forcing Regina and former employees to leave the company.
The film is directed by Rafael Barioni and Alexandre Herchcovitch, produced by Damï VDC and Rafael Barioni, who also wrote the screenplay together with Paula Sacchetta and Laura Artigas.
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Source: Terra

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