Mattel is a company that makes a big impact at San Diego Comic-Con, especially with its high-end exclusive collections. This year, however, the company will mark its first in-person appearance since 2019 with a lineup that includes big-name panels, autographs and giveaways. Among the festivities will be a panel in Hall H commemorating the 40th anniversary.I birthday Masters of the UniverseAppearances by WWE Superstars and Toy Designers.
Collectors, however, need not worry. Exclusives are still part of the script. In fact, Mattel will unveil a dozen exclusives through its Mattel Creations brand in what it calls “12 days of fandom.” Mattel will offer drops that reflect iconic and classic properties as the company, in its words, “opens the vault”. This starts July 11 and will result in a 288-hour sale of the 2022 schedule.
“With our return to this iconic event, the team at Mattel has set the initial goal of creating the most memorable Comic-Con 2022 for our fans,” said Mattel Vice President and Head of Global Action Figures, PJ Lewis. “We are sure to offer the most complete experience that will last after your time at SDCC.”
Mattel’s agenda is divided into two themes: Fan Firsts, which will take place at the Mattel booth and will focus on autographs and giveaways, and Holiday Panels, with star-studded Q&A or a deep geeky look at toy design. .
Mattel’s first SDCC fans:
Meet and Greet with WWE Superstars: Thursday, July 21, 1:15 pm to 2:15 pm at Mattel booth #3029. Photo Meet and Greet the WWE Superstars. Collectible SDCC WWE posters will be available at the booth during the event. Available in limited quantities.
Masters of the Universe x Cryptoys poster signing– Friday, July 22nd, 1pm to 2pm Mattel Booth #3029. Artists from OnChain Studios will be on hand to sign exclusive SDCC Masters of the Universe x Cryptoys posters featuring legendary characters He-Man, Skeletor, Battle Cat and more reimagined as collectible toy NFTs for the Metaverse. Attendees can pick up exclusive SDCC lapel pins at the booth over the weekend and can scan a QR code to register for an exclusive SDCC NFT offer.
Monster High designer signature: Saturday, July 23, 2:00 pm to 3:00 pm Mattel Booth #3029. Monster High designers will sign exclusive posters for SDCC Monster High Voltageous Frankie Stein. Keep an eye out for Monster High lapel pins and phone ring holders at the booth over the weekend. You can also take a picture with the original pigs.
Mattel Holiday Panels:
Mattel Fan Panel and WWE Elite SquadJuly 21st Thurs 11:15 am – 12:15 pm in room: 6A. Hosted by Sam Roberts and Ciampa, the star-studded panel will feature Bill Miecina and Steve Ozer from the Mattel design team, along with WWE Superstars Cody Rhodes and Queen Zelina.
Masters of the Universe 40th Anniversary Fan Panel: On Thursday, July 21st, from 3pm to 4pm in Hall H. Kevin Smith will be interviewing some of the greats. MOTUHistory, including talents and creators from all eras, from toys, movies, television and publications. MOTU It’s been a pop culture sensation for four decades and offers a glimpse into the future. Guests include Dolph Lundgren, Tiffany Smith, Rob David, Pixel Dan and a few surprise appearances.
Toys Find Their Way: Behind the Scenes of Jurassic World Dinosaur Screams and Design: Friday, July 22, 11 am to 12 pm at Mattel booth #3029. The Mattel Jurassic World design team will take fans behind the scenes of creating dinosaur-based toys. jurassic world domain. Designers Rafael Bencosme, Chandra Hicks, Greg Murphy and Nicolai Druchini will be present for a question and answer session, launch of the first product, trivia and giveaways.
Wizards of the World Design Panel: Friday, July 22, 3pm to 4pm Mattel Stand #3029. The secrets of Castle Grayskull are revealed as the minds behind the Masters of the Universe action figure lineup give members of the public a preview of what’s to come in Origins, Masterverse, MEGA and more. Damon Nye, Terence Higuchi, Sam Pack, Roy Juarez, Felipe Rojas and Robert Rudman detail first-hand the creative process involved in creating Masters of the Universe numbers and packaging, anticipate upcoming releases and answer questions face to face.
Minecraft diamond level design panel: Saturday, July 23, 11 am to 12 pm PT at Mattel booth #3029. The Mattel design team and special guest Antti Meriluoto, Creative Lead for Consumer Products at Mojang Studios, will go behind the scenes of the design journey to create the first line of Minecraft: Diamond Level collectible dolls. Made with the highest quality materials, Diamond Level is an ode to the classic game and for the adult Minecraft fan who grew up with the game. To commemorate the occasion, Mattel will release an exclusive figure at Comic-Con.
Mattel’s San Diego Comic-Con
David Chickering / Mattel
Source: Hollywood Reporter
Emily Jhon is a product and service reviewer at Gossipify, known for her honest evaluations and thorough analysis. With a background in marketing and consumer research, she offers valuable insights to readers. She has been writing for Gossipify for several years and has a degree in Marketing and Consumer Research from the University of Oxford.
