Forget American products! Most of the films and series next year will be elsewhere

A small cultural revolution is brewing. We learn that Netflix and Amazon ordered most of their movies and series outside of the United States in the most recent quarter, according to research.Ampere’s analysisA data, research and analytics company specializing in media, content, communications, games and sports.

Ampere predicted that international spending on these platforms will increase after it found that they ordered more than half (53%) of their production worldwide in the first three months of 2024.

Netflix ordered more than 200 series and movies in the first quarter, followed by Amazon with about 140 series and movies, according to Ampere. It’s Netflix’s biggest quarter in three years and a record for Prime Video. Streamers like Disney+, Paramount+ and Apple TV+ are far behind.

Success lies elsewhere

This increase is “Due to the increase of investments in international territories“According to Ampere, it was emphasized that the two broadcasters are now in command”Most of their titles are outside the United States“.

With rivals pulling back, the first quarter of this year was marked by big announcements from Netflix in the UK, Germany and Poland, and according to Ampere, Western Europe has orders for Netflix.almost reached parityin the quarter for the first time with North American titles. Recent months have seen international breakthroughs like Netflix’s Reindeer and Amazon’s Maxton Hall.

At the same time, both platforms have invested heavily in key territories such as India and Korea. Amazon orders for the Asia-Pacific region were dominated by Indian products, with a record 37 titles, more than in the previous six quarters combined, according to Ampere.

Crime films and thrillers are favored in India, which is expected to become Netflix’s biggest subscriber base in the region as the company tries to compete more closely with Amazon.

The consequences of the strike

As for movies, Ampere says Netflix has reduced orders for domestic originals, but increased orders for international films in territories such as the Nordics, Asia Pacific and sub-Saharan Africa.

Mariana Enriquez Denton Bustinza, a researcher at Ampere, explains that “Market saturation in North America, rising production costs and the lingering impact of strikes in Hollywood have prompted Netflix and Amazon to increase their investment in international productions to support subscriber growth.“.

“As several studio-backed platforms have scaled back internationally, the two streaming giants are doubling down on localized global strategies.“, he adds.

“For Netflix, this means targeting a large subscriber base and focusing on markets whose products offer the greatest potential for appeal. At the same time, Amazon’s approach is to focus more on key markets such as India, while using its global position in the theater market to further increase revenue.“

The world of streaming is clearly changing.