Every company should adopt strategic emotional compensation, says expert
Every company wants to retain the talent that is part of the team, as a well-engaged and committed team is essential to the growth of any institution. What not all entrepreneurs understand, however, is that retaining people is not only about financial matters, but also about emotional compensation, which must be used strategically.
Second Carla Martinsvice president of Serac, a hub for business solutions in the accounting, legal, education and technology sectors, many studies show that happy employees are 31% more productive and three times more creative. Furthermore, when one of these professionals works in sales, he or she becomes 37% more effective if he or she is happy.
For Carla there are some strategies that can be used to invest in the emotional remuneration of the team. The first of these is to create a pleasant environment.
“Anyone works better if they find themselves in a clean, organized environment that meets their daily needs,” the manager emphasizes.
Another essential strategy is to recognize and praise. “Human beings feel important through financial and social recognition. When you combine the two it is the best of all worlds, after all who doesn’t like to be praised in public when they do something good? This action makes the person feel important and, unfortunately, many places do not adopt this behavior. Usually these movements are led by large organizations, which even put up tables of the month as a form of recognition,” says Carla Martins.
Strategic Emotional Compensation
The establishment of “different” days in the company is also another action linked to strategic emotional compensation, according to the vice president of Serac. “Pet Day, where employees can bring their pets; or Family Day, they are very successful and extremely welcoming,” he suggests.
Remember that small and medium-sized businesses often do not have a large budget for these actions, but in these cases it is necessary to focus on creativity.
“At Christmas, for example, if the manager cannot invest in a good gift basket, he can propose a Secret Santa or the delivery of a panettone at home. These are actions that convey affection and a sense of unity”, he believes.
According to Carla Martins, another important point is to invest in parties. “The resulting loyalty is very strong. The essence is to take everyone out of the work environment and ensure integration. And it is important that the leader is involved, that he actively participates. Whether it is a celebration, or something collaborative like planning a happy hour and paying only a part of what is consumed. Everyone will like it and they will be happy to collaborate,” she concludes.
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Source: Terra

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