Marvel 85 Years | Discover the “Secret History” of Marvel Studios

Marvel, also known as Casa das Ideias, has never been as popular as it is today, and it is 85 years old and has a long way to go

Looking back over the last 16 years and seeing how absurdly popular Marvel has become thanks to Marvel Studios’ films, many people who first came into contact with the company’s properties because of the Marvel Cinematic Universe (MCU) might not even realize that Marvel Comics will celebrate its 85th anniversary in 2024.

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And since Casa das Ideias reaches this age at the height of its fame, there is nothing better than to celebrate by remembering a little of this successful journey, with a summary of what has happened so far; and what to expect from the company in the coming years.

Rather than starting in the traditional way, which has been going on for a long time, I think it’s better to start this relaunch of the company’s trajectory right where its brand took an absurd leap: the rise of Marvel Studios.

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Marvel Studios’ “Secret History”

When Marvel Studios Went Big Iron Manin 2008, after failing with his previous productions, the MarvelEntertainment was going through an internal crisis, just when Marvel Comics had finally figured out how to update its characters for a fan base that had been slow to show signs of renewal.

“Previous Marvel Studios projects?” Yes, but The Incredible Hulk AND Iron Man started the MCU, Marvel Studios had been in existence since 1993. However, until 2015, the studio was a subsidiary of Marvel Entertainment, which originally looked to this branch as a way to capitalize on its merchandising properties, i.e. profit from toys, T-shirts, among other licenses for other media.

Before continuing this narrative, it is necessary to remember important failures Stan Lee for about 20 years before that, between the early 1970s and the early 1990s. Lee had not worked directly in the publishing industry since the early 1980s, when Marvel Productions was born. He saw the potential of the company’s properties in other media, and with that in mind, sought to promote them in films, animated and live-action series — in short, in any new front that could increase the company’s popularity and earnings abroad. of the country.

However, a list of variables in this context, ranging from lack of interest, to bad scripts, to a limited vision of the executives, to an unprepared market and to technology insufficient; and his superficial understanding of how to realize the concept of transmedia, turned Lee’s plans into adaptations of dubious quality that did not fulfill the expected goal in those 80s without the Internet.

The 1990s initially presented an encouraging panorama, with the merchandising market growing, especially toys, and in this scenario the figure of Isaac (Ike) Perlmutter strengthened. The executive, at the time known on the market for his ability in negotiating goods, managed to bring a lot of money from Marvel properties through ToyBiz, and it was then that Marvel Studios was born.

But that would be a dark chapter in the company’s 85-year history, with events that still impact the company today.

The Troubled Beginnings of Marvel Studios

Marvel Studios, in Ike’s hands, in 1993, wasn’t exactly a production company, a studio so to speak. It was just a real estate licensing office to popularize brands that the executive could later exploit with merchandising.

So, a lot of the cartoons we saw in the 90s were produced by other studios. Some fronts did very well, like the licensing front for Fox Animation, which brought gems like X-Men AND Spiderman – While The Fantastic Four AND Iron Man they failed. Even in gaming, Capcom’s titles were successful, although others did not achieve the expected success, such as the X-Men and Spider-Man games for 8- and 16-bit consoles.

But what most captured was the big screen, especially for the moment that Marvel Comics was experiencing, as well as the entire superhero comics market. It was a period of decline, with captivating stories and few comics that were really doing well. X-Men OR Spiderman.

The superhero comics market was tired of stereotyped, uninspired plots, and the arrival of other media and forms of entertainment, boosted by the Internet, caused a stampede of readers. By the late 1990s, the audience was not renewed and sales plummeted, to the point that Marvel Comics filed for bankruptcy.

And then comes a decision from Ike that still influences Marvel today. HOW Lama had been licensed by Marvel Studios with relative success, the executive led the sale of rights to several properties to studios interested in starting a new era of adaptations – in the late 1990s, films like matrix he showed the way to do it.

So Marvel Comics, to get financial help, sold the property rights in contracts with absurd clauses, with lifetime licenses, under certain conditions. And so, this first incarnation of Marvel Studios is practically “dead”.

Marvel Studios’ Resumption

In the early 2000s, when 20th Century Fox, Universal Pictures and Sony Pictures (and Columbia Pictures) began to successfully utilize popular properties, Marvel Comics was undergoing an interesting restructuring that began to work.

Characters like Captain America, Iron Man, Thor, and the Avengers themselves returned to being the publisher’s main icons, following a recast with new writers who shook up the industry and figured out how to dynamically update heroes and villains.

The publisher’s good momentum led Marvel to believe in their studio, especially because a guy who had already worked as a production assistant on successful films at Fox presented ideas that were more faithful to the company’s DNA. Kevin Feige Not only did he witness what went wrong, but he also had the support of the publisher’s creators in creating a connected universe that was truly magazine-like.

And so Marvel Studios is reborn, modestly, with a reduced budget, but with Feige activating the right pieces, customized for each production. And, with the support of the “architects” of Marvel Comics, he has managed to realize a transmedia project never seen before in entertainment.

Next, he had to face resistance from Ike, in an article I wrote in detail, and which shows how Marvel Studios grew when Disney gave Feige more powers, in an “internal civil war” within the company.

It’s okay, though, that Marvel Studios isn’t having a good time these days. Deadpool and Wolverine they renewed hope. However, there is no denying that at least the DNA of the 85-year-old Casa das Ideias is present in the MCU.

The Trinity Behind “Humans Who Want to Be Gods”

It is clear that the 16 years of success of Marvel Studios and the 31 springs of its creation have only been possible thanks to several other important figures in building a company that will celebrate 85 years in 2024. Marvel is what it is today, mainly because of a trinity of geniuses.

Marvel Comics was born as Timely Publications on August 31, 1938, with the launch of Marvel Comics #1which introduced the original Human Torch (not the Fantastic Four one) and Namor, the Prince Submarine. In 1941, the publisher made a huge leap in popularity during World War II, when it established Captain America as a patriotic symbol of the American people.

In the 1950s the company became known as Atlas Comics, until 1961, when it adopted the name Marvel Comics. It was in the same year that the publisher launched its main icons: The Fantastic Four, Spider-Man, Hulk, Thor, Iron Man, X-Men, Avengers and others.

All of this was possible thanks to the innovative, robust, creative and engaging storytelling of the genius trinity of Stan Lee, Jack Kirby and Steve Ditko. They were the ones who determined the main difference between Marvel and DC: while DC can be defined as “gods who want to be humans”, Marvel will always be “humans who want to be gods”.

It was the three of them who populated the galaxy with the Kree and Skrulls and created the mutant powers, as well as unique artifacts, such as the Infinity Stones or vibranium and adamantium. And while they also invented fictional places in the form of Wakanda, they always made sure to set their stories in real cities, with mundane concerns.

This trinity has established what Marvel is: Spider-Man is not about a boy with the fantastic powers of a spider; their stories are about someone who, despite suffering personal tragedies and having to pay bills, as well as getting a grade in school, manages to let the world beat him and absorb hate to return love without being corrupted.

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If you are beaten by the world, but despite the power to return this violence, you decide not to corrupt yourself to return good things, then it is also a Peter Parker. This is the message that all of Marvel’s powerful and fallible heroes convey to this day.

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Source: Terra

Rose

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.