Gross merchandise volume (GMV) is a metric used to measure the total sales volume of products or services on an e-commerce platform
BD Consultoria, a performance agency for the markets, has just created an unprecedented brand. The company has officially surpassed 1 billion in gross merchandise volume within the Mercado Livre sales platform. GMV is a metric used on an e-commerce platform to measure the total sales volume of products or services.
This metric is important for evaluating the performance of an e-commerce as it allows you to measure the total value of transactions carried out on the platform in a given period. To calculate GMV, the selling price of the products is multiplied by the number of products sold. “However, this parameter does not take into account the costs involved, such as returns or discounts,” explains Bruno Darolt, CEO of BD Consultoria.
“It is critically important to the health and prosperity of your business, as it helps you monitor sales growth and identify consumer trends. It is a tool that, in addition to helping you calculate seller and partner commissions, also allows you to evaluate the market value of an e-commerce platform.”
The entrepreneur celebrates the milestone achieved within one of the largest e-commerce platforms in the country and highlights that the company was accelerated by the need to create solutions in the midst of a serious crisis.
“BD was born in 2019, during the Covid-19 pandemic. At the time, we used our know-how acquired from years of working in online operations and created a methodology covering training, planning tools and management of sellers within the marketplaces.”
The company reaps the fruits of its work and the recent milestone achieved with the appointment to the Mercado Livre Award 2024 for the best consultancy. This year there will be 20 categories, 118 nominees and 36 winners at the event that rewards Brazilian entrepreneurship.
“It is a great honor to be among those selected. The award is a form of recognition and achievement, not only for BD, but for all those who have been and are with us on this continuous journey of growth,” celebrates Darolt.
To find out more just visit: https://bdconsultoria.com/blog/
Source: Terra
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