The event aimed at fans of the studio and whose name refers to 1923, the year the Mickey company was founded, debuted in Latin America after editions in the United States and Japan; see what it was like
The debut of D23 in Brazil the event aimed at fans stopped in the city of Sao Paulo this Friday 8th Disney and whose name refers to 1923, the year the Mickey company was founded, which debuted in Latin America after editions in the United States and Japan.
The intention is to compete with CCXP, an annual pop culture convention, with a similar format and which this year will be held from 5 to 8 December in the capital Sao Paulo, with the presence of international stars.
In the morning, close to the opening time of the gates of the Transamerica Expo Center, at 10 am, one could feel the reflection of the intense traffic of the southern region, a slow pace amplified by the heavy rains that devastate the metropolis.
At the entrance, thousands of fans, soaking wet, were waiting to enter the fairgrounds, dodging puddles of water. Dressed in princess costumes, many women tried to protect the makeup on their faces, which was gradually smearing. The complaints were constant.
Monica, a 60-year-old civil servant, fell while going to get her credential. “I came because I love Disney, but it’s very disorganized. Lots of lines, no signage. It took me over an hour to get in,” he said.
About 15 thousand people visited the pavilion, open until Sunday 10th. Single-day tickets cost R$ 399.90.
Antônio, 45, has a channel about action figures and he too was dissatisfied. “The entrance was terrible, because there was no place to park. I spent an hour in line and another hour to park. If you have to organize an event for thousands of people, you have to be prepared,” he said.
Eduardo, 44, accompanied by his wife and two young children, encountered the same problem. “Very difficult to reach, all accesses are congested and the CETs are parked instead of functioning,” he said.
The stands, responsible for representing the different brands of the Disney group, were distributed throughout the enormous space, with attractions for all tastes. From the space opera Star Wars to Pixar animated hits like History of the toy AND Cars; from Marvel superheroes to winged beings Avatarsalmost everything was crowded. Strong competition also for the cooking competition in the area dedicated to the series The bear and through ESPN sports competitions.
While there was a lot of diversity of content, there was a lack of organization. The kilometre-long queues exhausted many fans. The reward, in most cases, was the opportunity to take photos with dolls, cosplayers and pose in ‘instagrammable’ settings.
The few fast-food outlets operated with higher-than-normal prices. A cotton candy costs R$32 and a simple portion of popcorn R$20. Some visitors reported taking more than two hours to buy burgers and then having to eat on the floor due to the lack of tables. At a kiosk a man was unable to buy a drink because there were no glasses.
Also, the journalist Estadao attests to a practice that is nothing short of disrespectful towards consumers. To eat it was necessary to purchase and top up credit on a Yuzer brand card. However, kiosks in the boulevard area said they do not accept payments with this card.
As if that wasn’t enough, while queuing to access ArenaD23, where upcoming Disney productions were promoted, a huge ornamental tree fell on a group of journalists.
The animation menu dominates the exclusive ads
“This event has finally arrived in Brazil,” enthusiastically rejoiced Otaviano Costa together with Carol Moreira, the couple in charge of presenting the main panel of the afternoon. They took to the stage after a musical number from the film. Mufasalive spin-off The Lion King (2019), and soon presented BHarry Jenkinsdirector of the new feature film.
“I love the passion of Brazilian Disney fans,” said the Oscar-winning director Moonlight (2016) before presenting the unreleased trailer of the production.
Then, Ottaviano confirmed that the new version of the classic Lilo and Stitch will be released on May 22, 2025. Another live-action remake scheduled for release next year was Snow Whitewhose protagonist Rachel Zegler recorded an exclusive video to introduce the first images released from the film.
Actor Jared Leto also appeared on video to announce the trailer Tron: I ams, which will arrive in October 2025
Jonas Rivera, executive vice president of Pixar, intervened to promote the new animations of the famous studio, arousing the most intense reactions from the public: Ice Age 6, Helium, Bridges, Story of toys 5 AND Incredibles 3as well as showing firsthand the debut episode of the series Production of dreamsfrom the universe of In reversewhich is coming to Disney+ in December.
In the final part of the ads, Jared Bush, the director of Zootopia 2due out in 2025, appeared to showcase images from the project and highlight that Shakira will return to voice the character of Gazella.
Afterwards, the audience could see the beginning of the Moana 2which will premiere in three weeks, and will also feature a live performance of one of the songs from the film by singer Any Gabrielly.
At the exit there is still a crowd looking for an app car. People huddled under a covered area to protect themselves from the drizzle.
Patricia, 39, was with her husband and children. “It was worth it for the chance to attend an event like this in Brazil instead of going to Disney, in fact. Going to the United States with your family is quite expensive,” he said.
Source: Terra

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.