He’s the 4th richest actor in the world and he’s teaming up with Netflix to tell crazy behind-the-scenes stories of the industry in his country.

What happens when two giants unite? Netflix and Shah Rukh Khan – 4th richest actor in the world – We just reached an agreement, the platform itself tells us. their project? A collaboration between Platform and Red Chillies Entertainment, Khan’s company, for the as-yet-untitled series. This will be the behind-the-camera debut of Shah Rukh Khan’s son Aaryan Khan.

The announcement was made via Netflix’s press release, but also on Instagram via Netflix India:

“Experience Bollywood like never before… on Netflix! We present to you the directorial debut of Arian Khan in a new series, coming soon!“

what will it be about

“Set against the backdrop of the film industry, this multi-genre project promises a bold, no-holds-barred and entertaining adventure of a charming and ambitious outsider navigating the glamorous yet complex world of Bollywood.,” the Netflix description reads.

“The series combines high-stakes storytelling with self-aware humor, blockbuster cameos and larger-than-life characters to deliver an unforgettable, tongue-in-cheek take on Indian cinema.“

Bollywood is no stranger to behind-the-scenes series. Disney+’s Indian arm, Disney+ Hotstar, launched a Showtime series earlier this year starring Emraan Hashmi as an under-the-radar media mogul, to name just one example.

Netflix in India

Monica Shergill, VP Content, Netflix India, welcomed the news but also said observers An industry that Netflix has made headway in India, but he warned that “The supply did not meet the demand in the country.”

Netflix is ​​set to face one of its biggest challenges in the country with the entry of the combined Reliance Industries and Disney India, with rival streamers JioCinema and Disney+ Hotstar.

Original programs launched by Netflix this year include Heeramandi: The Court Diamonds, The Railway Men: The Heroes of Bhopal, Legal or Almost, Amar Singh Chamkila and Sector 36.

Bela Bajaria, Netflix’s chief content officer, said that even in a country like the United States, where audiences traditionally prefer American stories, there is a growing appetite for programs other than English. About 13% of viewing hours in the United States last year were non-English titles, with Korean, Spanish and Japanese series and movies attracting the most viewers, he said.