The fashion revolution in the fashion business

With readers in more than 190 countries and 100 thousand subscribers, the platform goes beyond trends and combines business and social responsibility

In 1909, Condé Montrose Nasta visionary British businessman, made the connection between fashion, behavior and the luxury market. Thus was born Condé Nast Publications, one of the most influential publishers in the world, author of iconic publications such as Rowing, Vanity Fair AND GQ. These magazines set the standards and transform the company into a global reference in the field of fashion and lifestyle.

Almost a century later, in 2007, Imran Amed, a Canadian entrepreneur of Indian origins, brought a new revolution to the sector. He realized that the digital age was changing the way information was consumed and created Fashion business (BoF), in London. Amed understood that readers were looking for more than stimulating, aesthetic images; they wanted quality information, metrics, behind-the-scenes access and access to the strategic and business side of fashion.

Today Amed is recognized as one of the most influential people in global fashion. The son of Indian immigrants, he grew up in Canada and began his career at companies such as McKinsey & Company. With a combination of passion for fashion and business experience, he has transformed BoF, a personal blog started in 2007, into one of the most relevant portals in the industry. The site has innovated by bringing together detailed analyzes on fashion, sustainability and technology in a single space.

Analytics

While many focus on fast-paced content, BoF has gone against the grain, choosing a different path: in-depth writing and excellent journalism. Today, with over 100,000 paying subscribers, the platform offers strategic insights that go beyond trends. Examples include analyzes of major brand mergers, designer trajectories, and discussions on diversity and transparency. Amed also broadened the discussion to include how inclusive and ethical practices can be considered in fashion.

With readers in more than 190 countries, BoF relies on data and metrics to compose the analytics provided to subscribers. One of the highlights is the annual The State of Fashion report, produced in collaboration with McKinsey & Company, which addresses issues such as sustainability and environmental regulations. Another successful project is the BoF 500, a ranking created in 2013 that celebrates the 500 most influential people in fashion in areas such as design, business and activism. The selection is made based on criteria such as global impact, reach and influence of the work, innovation, leadership, sustainability and diversity. Alessandro Michele, Stella McCartney, Zendaya AND Aurora Giacomo These are some of the names that have already appeared on the list.

In recent years, Imran has gone a step further and expanded his BoF to the offline world with the annual BoF Voices event. By bringing together creatives from different fields, the event promotes dialogue on pressing issues impacting fashion and society, such as sustainability, technology and inclusion. Held in intimate venues such as Soho Farmhouse, England, Voices seeks to disconnect from everyday life and encourage bonds between participants, creating an environment for reflection and exchange of ideas, with the aim of transforming the industry into one more ethical and innovative space.

This objective is at the heart of Amed’s actions. The entrepreneur uses his influence to promote changes in the sector even in his public activities. At the 2024 Copenhagen Fashion Summit, he addressed the importance of the circular economy and regulations to raise ethical standards. The role of brands in sustainable practices throughout the production chain was highlighted at the 2020 World Economic Forum.

Inheritance

With his strategic vision, Imran Amed has transformed the Fashion Business into a point of convergence between business, creativity and social responsibility. In times of artificial intelligence, which is already shaping new forms of behavior, Amed leaves behind a series of provocations: what will the new information revolution be? What will be the place of affections and connections? What criteria will be used to define successes? What will be the luxury of the future?

These are the reflections that he invites us to delve into in a process that he himself is willing to personally lead.

Source: Terra

Rose

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.