Eunice Paiva: An inspiration on how to combine femininity and strength in business

Eunice Paiva: An inspiration on how to combine femininity and strength in business


It harmoniously united the image of the perfect woman from my private and personal universe with the other one that I built with determination

I work every day immersed in the male entrepreneurial world and, although my company is made up of 85% women, most of my meetings with clients take place with men, directors and presidents who resolve routes and budgets. In this male environment, despite the image adjustments that time has helped to build, the vision of women is still surrounded by stereotypes which, in some way, have shaped me too. When I went to see the incredible film I’m Still Here by Walter Salles this week and came across the incredible Eunice Paiva, my heart was filled with genuine admiration and amazement.

Eunice has harmoniously united the image of the perfect woman of my private and personal universe with the other one that I am building with determination. I discovered with Eunice the possibility that these two women are the same woman, despite their different roles. The Eunice of the second part of life carried within her the same qualities as the Eunice of the first part; everything was already there, it was simply used in another environment.

At the beginning of the film, Eunice is the diligent housewife who orchestrated the daily life of a life with 5 children educated with firmness, presence and love, but who was also ready for a romantic relationship and partnership with her husband. Precisely this family life that I also lived in my childhood and adolescence in a house, in this case with nine brothers and one who was constantly moving back and forth, was permeated by the figure of my mother, the perfect woman who guided us and polite while balancing to pay attention to my supplier father.

What I sensed, but had not seen until then, was that this woman, so perfect in her spirit dedicated to family and domestic causes, could harbor within herself another woman, as perfect as the first, with the power to orchestrate another life. – without turning into a caricatured woman to survive in a man’s world.

Eunice is pragmatic in her decisions at home and with her children and brings this pragmatism to life outside the home. Don’t victimize yourself, don’t victimize your children in the face of the absurdity to which the family is subjected. She does not blame her husband and does not look for another man to provide for, becoming the provider herself. He clearly sees the times and rhythms of the life he must rebuild. She makes this transition while remaining upright and functional, despite the dizzying disruption to which she is brutally subjected. And she remains her man. Thank you, Eunice.

Source: Terra

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