Indexes well below the previous edition demonstrate that not even the most controversial reality show in the country escapes the public’s drain
For now ‘big’ only in name. “BBB25” suffers from low ratings. The first 7 episodes, between January 13th and 19th, averaged 15.9 points. Index 26% lower than that of the same period of ‘BBB24’, which had reached an average of 21.5.
In this difficult start, Globo’s reality show was only 3 times among the 5 most watched programs on the network, and came in 7th place the day after its premiere. He came second after the performance of ‘Tieta’ in the afternoon show ‘Vale a Pena Ver de Novo’.
It was known that ‘BBB’ would not have an easy time inheriting unsatisfactory numbers from ‘Mania de Você’, however, the performance on Ibope was worse than expected. About 15% of the soap opera audience doesn’t stay on the channel to watch the reality show.
The problematic series written by João Emanuel Carneiro is heading towards the all-time negative record in the 8pm to 9pm time slot of television dramas. ‘BBB25’ will have to react to avoid ending up with a similar failure. The edition with the worst overall average was the 23rd, with 18.8 points, almost 3 more than the current partial.
One of the driving factors of any reality show in Brazil is social media engagement. User enthusiasm – commenting in real time, posting cuts and creating memes – is reflected in audience measurement. From what we have seen in recent days in the ‘feeds’, the internet awaits more scheduled entertainment.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
