JLo turned 53 today. Of course, she celebrated by announcing that she would release a “Booty Balm” and more.

Life has been pretty sweet for Jennifer Lopez lately. Two decades after she separated from him, Lopez finally married Ben Affleck in Las Vegas and the two seem incredibly happy. Meanwhile, the entertainment mogul has also shot a lot of business movies as usual. Well, today marks a very special occasion for JLo, as she is celebrating her 53rd birthday, and the star is welcoming this new year of her life in a very special way. It turns out she’s releasing a new “booty balm” and has released some more exciting news.

Jennifer Lopez made the announcement via a video shared in your newsletter. The star expressed her arousal about her as she talked about her first “JLo Body drop”. Although López has launched many products aimed at maintaining the skin on the face, she believes that something needs to be developed to maintain the rest of the body. With that, you’ve now introduced fans to the aforementioned “butt balm” and there’s more good news for those who’d like to get their hands on it.

The product, which is aimed at those who want to improve their “heritage”, will arrive only in August. However, the artist explained that she distributed a limited amount of conditioner prior to delivery and that she was giving early access to her newsletter subscribers. Even though it’s her birthday, it seems the star wanted to give her fans a gift, because “their love and support means a lot” to her. On her Instagram she also shared a post that gives an even better idea of ​​what potential consumers can expect from the product. Take a look below:

Prior to this announcement, Jennifer Lopez joked that she had something big on the way. She posted a video on Instagram just a few weeks ago and told fans of her that she was “summer of booty”. Reports came out shortly thereafter and claimed that Lopez filed the trademarks for “JLo Body” and “Body by JLo”. It has also been claimed that the new line of skin care products would include oils, bronzers, creams, balms, treatments, serums, lotions, bronzers and sunscreens. [and] paints / scrubs. Needless to say, it would seem the stories were definitely correct when it came to brand expansion.

The lineup of new products is downright exciting, but I still bet the actress / singer is more excited to be newlyweds right now. The little ceremony she and Ben Affleck held was said to be very special and saw JLo wear an old movie outfit as “something borrowed”. (Internet super detectives are baffled by her dress and are trying to figure out which of her films she appeared in.)

After the ceremony, Bennifer arranges a second wedding at the sprawling Affleck estate in Georgia. It’s an exciting time, as Affleck’s ex Gwyneth Paltrow is also thrilled for them.

Jennifer Lopez sure knows how to please her fans, and it wouldn’t be surprising if her most loyal followers grabbed that first round of “bum balm” fast. Here are many more anniversaries for the artist and quick results for those who end up buying conditioner.