“Everyone’s time is precious”: After advertising 25 minutes before the movie, this Indian viewer made a radical decision

To be honest: Who has not increased once in front of the advertising tunnel before the film? Tunnel that can sometimes last for good twenty minutes … If the film’s trailers are part of the ritual of the internal session, with ads, it may also be a little tense given that the duration is …

In any case, this is the effect that is felt by an Indian viewer who has completely decided to attack a movie theater. The interested side has received the persuasion of the cinema chain, which has transmitted trailers and ads for more than 25 minutes before the projection. Guardian.

Abhishek MR – This is the applicant’s name – 30 years old and Bangalor, decided to go with a friend 2:30 AM War, Sam Bahadur, who tells the story of Sam Manekshav, who has become the first officer of the Indian Army.

“His luxurious delay in his life”

“Although the planned time for which he made a ticket was at 4:05 pm, he had to go for a 25 -minute ad for the following exits and ads such as home products, cell phones and cars before the film really started. After the film was completed, it was planned to annoy him as he was a lifelong violation of life. ” The Guardian reports.

In front of this irritation, Abhisheck Mr. filed a complaint against the PVR stainless steel multiplex chain. His complaint also accused the cinema chain of promotional revenue to the detriment of its customers and forced them to view ads against their will.

“The applicant could not honor other meetings and obligations that were provided for the day and suffered a loss that could not be calculated in terms of money as compensation.” Determine the complaint.

“Time is money”

The verdict was issued in February this month, the court agreed to the plaintiff. He condemned PVR stainless steel to pay it 50,000 rupees (546 euros) that had lost its time and 5,000 rups (54 euros) for his mental health damage. The chain also has to pay its legal costs.

“Time is considered money. Everyone is very precious” The court commented, supporting his verdict. “Twenty -five thirty minutes is a significant time in the cinema at an inactive stay and unnecessary ads.

Unlike Western Cinema of India, ads are transmitted both in front of the film and during a 15 -minute advertising break in the middle of the feature film.