The Festival also has the participation of 10,260 athletes.
The Arnold Sports Festival of South America 2025 has shaken the Expo Norte center in San Paolo during the weekend. The event had 120,000 visitors in three days, a 20% growth compared to the previous edition.
The Multisport fair, which completes 11 years of detention in Brazil as part of the organization of the Savaget group, is already considered the largest in Latin America in the sector of physical form, health and well -being.
The structure of the event occupies more than 45,000 m² divided between three pavilions, with sports competitions, technical conferences, experimentation areas, product launches and a solid commercial fair, which brings together more than 220 exhibitors, including giants such as Intealmédica, Max Titanium, Panatta, Finers Nutrition, Smart Fit and Black Skull.
The Festival also attended 10,260 athletes in competitions that cover more than 20 modes, including bodybuilding, martial arts and strength tests, as well as interviews with sector personalities.
At the opening ceremony, a video in the backstage behind the scenes of his new film in New York was broadcast by Arnold Schwarzenegger, the creator of the event:
“This is the eleventh edition of Arnold in Brazil. I want to wish all the good luck for all athletes – there will be hundreds of bodybuilders, men and women, in competition, as well as athletes of other modes. I have a great pride of Ana Paula for the organization of this event with this excellence. Every year it grows more – imagines more than 100,000 people!”
Ana Paula Leal Graziano, CEO of Savaget Group, also highlighted the maturity of the Brazilian market:
“I remember that when it was seen the bodybuilding with distrust and food supplements were considered almost as marginal products. Today we are witnessing a radical change: athletes are respected since professionals and sports products are also available in neighborhood pharmacies. Pandemic was a watershed, making people understand that health is far beyond the east.”
Ronnie Coleman attracts the crowd to South America
The legendary Bodybuilder Ronnie Coleman participated in the event as Panatta’s poster Boy, the Italian brand of fitness equipment.
During the three days of the fair, the Panatta stand was one of the busiest in the center of Expo Norte. Thousands of fans have faced queues to secure an autographed poster and take a photo with the idol.
“I was very impressed. I was amazed! As I said, it is becoming bigger and better, year after year. Since 1998, I see this fan base grow, it is a huge number of people who arrive and increase only every year,” said Ronnie, affected by the energy of the Brazilian public.
Felipe Franco, deputy state and athlete, attended the event, together with the wellness champion Angela Borges. For him, the moment is of consolidation, but also of attention:
“The professionalization of the sector, led by new technologies and the interest of investors, creates unpublished opportunities. But we must guarantee that this growth is accompanied by social responsibility and high ethical standards.”
The environment also favored the debate on innovation and investments. One of the examples mentioned was that of Star Neymar Jr., who recently brought his brand of supplements to the Brazilian market. “When figures like Neymar decide to invest heavily in the sector, this reports to the entire financial market that we are facing a concrete opportunity,” said Felipe Bonilha, director of the fair.
Edgard Corona, CEO of Smart Fit, added:
“Neymar, Gusttavo Lima and other names that arrive are good for the sector, which tends to grow only.”
The Arnold Festival offered the public an intense program with fair and sports nutrition equipment, shows, workshops, tastings and activations with influencers.
Source: Terra
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