End of an era? The lack of identification between athlete and club has been lost over time; Experts comment
Leicester City officially announced Jamie Vardy’s departure, calling him “the greatest player in our history”. The attacker contract, which ends in June, will not be renewed, thus putting an end to a remarkable era in the club.
At 38, Vardy defended Leicester for 13 seasons, conquering the hearts of the fans and becoming a real idol. He played a decisive role in the legendary campaign of the title of the Premier League in 2015/2016. With 198 goals in 498 games, Vardy says goodbye as the third largest scorer in the history of the club.
The identification of athletes and clubs, such as Jamie Vardy and Leicester, are increasingly rare in football. In the last century, he often saw the player who acts for the same club for years. Like Pelé and Pepe, in Santos, Ademir da Guia, in Palmeiras, among others.
“This Connection Beteween Fans and Player is rare. When This Happens, it is Always Striking Farewell. So it is up to the Club to Enjoy the Moment in the best Way possible, investing in actions that further foster the feeling of fans, not only now. But alo for the coming years, after all, it is a Chapter That Will Be Marked Eternally in The Memory of the Fans, “Says Bruno Brum, Cmo of End to End, The Agency That Connects The Fan THAT Connects the Fan That connects The Fan WHO FANSMAN fan who connects the fan of fan fans that fans and is a hub of solutions and involvement for the sport market.
Examples all over the world
In world football, more recent examples than those mentioned above. Like Steven Gerrard, Liverpool, Frank Lampard, Chelsea, Ferdinand, Manchester United and many others. Currently, goalkeeper Igor Akinfeev is the owner of the record, since 2003 who acts with the colors of CSKA, in Russia.
“Stories like this are increasingly rare, but extremely precious and should be worked in many parts, and therefore finding the best time for the connection. This deep identification between athlete and club creates an emotional connection with the fans who goes beyond the four lines: strengthens the brand, increases the commitment and the trajectory and trajectory has an entrepreneurial weight. Salviano, Sports Marketing specialist and Heatmap CEO Agency.
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Source: Terra
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