4 tips to be successfully embarked on the bar market

Excellence in service and a good commercial point are essential to stand out in the sector

Driven by the growing demand of consumers throughout the country, which are looking for authentic experiences and moments of relaxation in the routine, the segment of bars and restaurants is still hot throughout the national territory. So much so that, the data according to a survey conducted by the Brazilian association of bars and restaurants (abrasal), show that entrepreneurs are optimistic and 73% of them provide for an increase in sales in the first quarter of this year. This good moment is also strengthened by the Brazilian Franchising Association (ABF), which records a 16.1% growth in the food sector in 2024, compared to the same period of the previous year.

In this perspective of the positive indexes in the sector, Bruno Goroto, director of new commercial activities of the impetus group, in the withholding bar and pub in Brazil, present in six states, which holds the Spect Carioca, Mané and Buteco Networks, the actions on the challenges of the company in this area.

“Empowering in this sector requires much more than a good idea, planning, knowledge and impeccable execution to stand out,” he says.

To inspire those who want to undertake in this activity, the expert has prepared four tips to be assertive and excel in the sector.

Meet your audience

Understanding who your customers are is the first step to create a solid business. The style of the bar, menu and setting should be aligned with the habits and preferences of your destination audience.

“Each brand of our group follows a different model. In the Carioca Specto, for example, we appreciate the relaxed and authentic atmosphere of Rio, because we know that our customers are looking for this welcoming and informal climate,” says Bruno.

Choose a good commercial point

The location is one of the most important factors for the success of a factory. The areas with a large flow of people and easy access can significantly increase business visibility. In addition, it is essential to analyze aspects such as safety, competition and profile of the public circulating in the region.

Invest in a strategic menu

A well -planned menu not only attracts customers, but also optimizes the operation and profitability of the bar. Offering various dishes and drinks that have a good advantage in terms of costs and are easy to prepare, it is essential to guarantee the quality and speed in service.

“Bringing a varied menu, from snacks to division, various skewers, snacks and even complete meals, is a strategy that fills the eyes of customers and it is possible to please various types of audiences,” says Gorodicht.

Creates an inviting environment and focused on the excellence of the service

The creation of an inviting environment goes well beyond the offer of good food and drinks options, it is a matter of offering a complete customer experience. Visual identity, decoration, lighting and even the soundtrack contributes to transforming the bar into a pleasant and memorable meeting point. However, excellence in the service is what really consolidates this experience.

“A friendly, agile and personalized service not only faithful customers, but also generates spontaneous recommendations. Investing in the formation of the team to guarantee a high level of hospitality is a competitive differential that makes the difference in the success of the company,” says Bruno.

However, the executive underlines that “following these strategies can transform a bar into a solid and profitable company. With planning, identity and quality, industry becomes an excellent opportunity to undertake”, he concludes.

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Source: Terra

Rose

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.