The country accumulates over 10 million entrepreneurs, examples of women who divide the routines of affection and management
Summary
Brazil has reached a record of 10.35 million entrepreneurs, highlighting the mothers who reconcile the management of motherhood with business management, even facing challenges such as housework and limited time.
Female entrepreneurship has advanced in recent years in Brazil. In the fourth quarter of 2024, the country recorded a record of 10.35 million women in front of the business world, the largest number of historical series, according to the analysis of the National Sebra National based on the National Continuous Household Sample Survey (Pnad Continuous), from Ibge. This growth reflects not only the search for financial autonomy, but also the need to reconcile daily life with professional realization, as in the case of motherhood.
However, the challenges persist: the Sumup research revealed that 84% of women entrepreneurs are still mainly responsible for household chores, which directly affects the time dedicated to businesses.
Despite adversity, entrepreneurial mothers continue to improve the economy and inspire relevant social transformations. Know, below, seven overcoming, affection and work of these managers:
Juliana Masello, 34
Mother of Manuela, (2), Harning franchisees – holding a group of dark cooking franchises in her hand and brings at the reach of brands Harners Sushi, Hapoke, The Roll, Redwok, Mango and Uncle Parma salad.
Maternity and entrepreneurship took place almost simultaneously with Juliana Masello, who was hit by an announcement of Harners sushi on social networks. Immediately, he began to “flirt” with the network, he tried more information, until he decided to go to San Paolo and get to know one of the operations. As soon as he left the visit, he signed the contract and began the implementation of the shop in the Tijuca district, in Rio de Janeiro. But a week before the inauguration, he discovered he was pregnant! The surprise did not prevent her from rolling up her sleeves and putting active activity.
“Maybe I am not the best person to inspire other mothers to undertake, because as the only person in business management, I felt like they were giving a child a day. But I recognize the autonomy and freedom that the company has provided me and provides: I can follow the development of my daughter Manuela, to be with her at all important times, without having to give satisfaction to the bosses or boss,” he says.
Nuli Tondelli, 44 years old
Maria Luisa’s mother (11), is in franchising by Jah Acai, ice cream and iceboxes, self-service network and Açaí ice cream.
Nuli is composed of letters, but since childhood he has dreamed of undertaking. He met Jah during an event and was enchanted, since the model was exactly like the Dream shop he had designed. Even with few resources, he opened the Jah unit in Guarulhos (SP) in 2019, with his daughter at 5 years old.
“My Daughter, Maria Luísa, Participated in Everything From The Beginning, The Meetings, The Store Assembly, The Service, and Ended Up Developing A Strong Entrepreneurial Profile. But, Packsing Motherhood and Entrepreneurship Was Never Easy. The Biggest Challenge is time, Wanting to. Be with Her are And Also Dedicated to Business.
Geiza Loureiro Maia from Silva, 58 years old
Mother of Lucas (25) and Dylmar (31), Proir franchisees, network of dental clinics.
During the childhood of the boys, Geiza opted for a routine that balanced her passion for dentistry with motherhood: she kept her office and also acted in other clinics, which allowed her to have a flexible participation agenda, without the intense routine of the administrative activities and gave her more quality time with her family. In 2022, with adult children and daily day life, Geiza saw a new opportunity emerge: to commit with Proir. The choice was natural, because he had provided network services for over 10 years and knew the company’s values and proposal well.
“The franchise arrived at the right time: the boys well created and independent, winning the world and I with the mind focused on time and mind. Today they support me and encourage me to undertake,” says the dentist with pride.
Silvânia Meire Lelinski, 48 years old
Bruna’s Mother (27), sweater multifunction! Professions and languages.
Silvânia began her career as a jumper manager in 2018 and, due to her commitment and dedication, in 2019 she was invited to become partner of the network. “The decision was totally influenced by wanting to have a financial and professional structure other than what I had already experienced. And being able to build a legacy to enjoy my daughter has always been a dream,” he says.
Passionate about work, he understood that his mission was to transform people’s lives through education, but in 2020 they were surprised by the pandemic and had to reinvent themselves. In 2021 the entrepreneur had been Coudid, he entered coma, was intubated and lived one of the worst experiences of life and says that his daughter was his reason to live.
“Without his love and support at the moment of pandemic, especially after the coma I lived, I would not have been able to overcome the physical sequences and emotional insecurities”, explains the affiliate who, as soon as he recovered and resumed his activities, started studying to manage only the deal. He is currently in front of the management of the Irati units and imbituva in Paraná.
Luciane Garcia Matalani, 52 years old
The mother of Laura (9) is in Airlocker franchising, the first Brazilian franchise of completely car smart wardrobes.
Luciane began her journey as Airlocker franchisees in 2023 and, for her, entrepreneurship brought freedom and many teachings. “Today I can organize my agenda and be more present with my daughter. I bring it every day to school – something I appreciate much since she was small. Furthermore, I have the flexibility of lunch with her at high school, which was unthinkable when I worked as a CLT”, comments.
The business woman reveals that working at home can prioritize the moments with Laura, without giving up professional commitments and advises other mothers to realize their professional dreams.
“Motherhood teaches a lot, but having good planning and a solid network makes the difference in playing its own activity. I learned to have empathy, patience, active listening and resilience that I take to my role as a leader. I also learned to manage unexpected events and make decisions with more sensitivity and firmness, always thinking about the wefare of those who are with me”.
Juliana Freitas, 48 years old
Gabriel’s mother, 13 years old, in Mr. Fit franchise, from the fast food that eats in Brazil.
After more than 15 years as a bank manager in San Paolo, he decided to change his life becoming a mother in 2012. She moved to Vorantim, an interior of SP, in search of more tranquility and, after years fully dedicated to motherhood, decided to undertake at 48 years. With a growing interest in the healthy food area, adopted in its family routine, he found in the Mr Fit franchise, a pioneer in healthy fast food in Brazil, an opportunity aligned for his life purpose: to offer real food, no preservative, practicality and nutritional quality. Organize your routine to balance the administration of franchise with children’s care and home. For her, the mother’s gaze directly influences the management, offering customers the same quality standard he chooses to his family.
“I always try to offer health and well -being to my family, both encouraging physical activity and to make good food choices. Empower in an area that I am in love, I motivate and I try to encourage other women to invest in their business,” says Juliana.
Silmara Rossi, 52 years old
Gabriel’s mother, 28 years old and Giulia, 22 years old, market4u in franchising, autonomous market network operating in residential and commercial condominiums.
Silmara has always been motivated by the passion in teaching and enterprise. For decades, he commanded schools and made a solid career in the education sector. Married 30 years ago and mother of two children, Gabriel, 28 years old and Giulia, 22 years old, decided that it was time to follow new paths. The change began with a common desire between her and her daughter: to take together, but in a new segment.
In June 2023, they purchased the first Market4U unit, a network of autonomous markets. With a lot of planning and dedication, they opened the shop in November of the same year and in just over a year, the company went from $ 8,000 to $ 100,000 per month and five units. For 2025, the family goal is to reach $ 200,000 per month and expand with three other units.
“I have always been courageous, I never wanted to be a housewife. Entrepreneurship has allowed me to show it to my children and now we work together with balance, building an impact activity, Silmara says. He also says that the experience as a mother and educator has brought her the essence in the business: care, planning and connection with the customer.
It inspires the transformation into the world of work, business, society. It is the creation of the compass, content and the connection agency.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
