Netflix insert Ads generated by Artificial Intelligence (IA) in series of platforms and films. The process will be coordinated by the company’s internal advertising agency, which will offer service to 12 countries by June.
Netflix Ads Suite operates based on four pillars: improved data resources; Purchase experience; expanded measurement; and creative formats. Currently, the platform is available in the United States and Canada.
How will it work?
With Netflix Ads Suite, advertisers can now incorporate their data to compare data sets to obtain behavioral insights and segmentation resources with the public advertisement of Netflix ads. The company also provided access to third -party data to partners such as Experian and Acxiom.
The highlighting is the structure created for advertising formats that use generative AIs. The announcements will have further overlaps, called action buttons, second screen “to view the right advertisement at the right abundant at the right time.” These formats will be available until 2026 in all countries with advertising support.
In addition, the platform will offer more options and types of offers, allowing customers to perform transactions as are the best for them, according to the company. Streaming will also be tested new measurement solutions to promote brands.
Giant
The Netflix ads reaches over 94 million monthly active users all over the world. And more people between 18 and 34 years compared to any other open or cable TV station, according to streaming.
The subscribers of the US ads are highly involved, spending on average 41 hours a month on Netflix, according to the company.
All over the world, there are over 700 million people who look at the content of the platform, which has eight of the 20 most viewed series between transmission, on request and streaming, according to Nielsen consultancy.
The new trendy post? Netflix will display ads generated by IA for the first time that they appeared in digital look.
Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
