The Brazilian is increasingly exchanging pay TV with streaming. By the end of 2024, 43.4% of 75.2 million houses with television in the country already used paid video services on request – the equivalent of 32.7 million houses, according to the IBGE data revealed by Brazilian agency.
Already the number of families with Pay TV has dropped to 18.3 million, the smallest since the beginning of the historical IBGE series in 2016, when there were 22.2 million. In eight years, the percentage of houses with Pay TV went from 33.9% to 24.3%.
Streaming High Streaming, Paid TV in the center
Greater access in the richest Brazilian regions
The research also indicates inequality in access: the service is more common in the South, South -East and Midwest regions and is directly linked to income. In houses with streaming, the average per capita income is more than double than that recorded in the houses without the service.
Although it decreased proportionally, the absolute number of TV houses grew from 65.5 million (2016) to 75.2 million (2024).
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Source: Olhar Digital
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