The Brazilian company is the only global tablet manufacturer and the partnership has been in other equipment for ten years, such as notebooks; The company is the second participation in the Brazilian tablet market, behind Samsung
THE Positive technology He launched his first years ago Tablet with the Japanese brand Vaio. From January 2024 to March of this year, the model represented about 28% of the Brazilian producer tablets. There were about 420 thousand units in total and 120 thousand with the Vaio brand, the company told the company exclusively Estadão/Transmission. A new partnership model will be launched in this quarter.
In the world of electronics, the tablet is seen as a Phoenix. The device arrived in 2010 and had the peak in 2014, but lost space in the face of the evolution of smartphones. The Renaissance occurred in the pandemic, when many people needed an extra at home to work or study. For this purpose, the most sought after tablets are those who have a screen of over 10 inches.
Throughout the tablet market in Brazil, 501,400 items were sold in the first quarter of 2025, with an increase of 13.5% in the first three months of 2024. The data come from the Data Corporation Institute (IDC). In the same comparison base, tablets with screens of over 10 inches increased sales by 20.2%. In relation to the first quarter of 2023, the sale is more than doubled.
Brazilian society is the only global tablet manufacturer. The partnership has existed for ten years in other equipment, such as notebooks. In 2023, the first positive Vaio tablet arrived on the market and companies will soon launch another model.
Market share
According to Cristiano Freitas, director of the mobility business at positive technology, the company is the second in participating in the Brazilian tablets market, with a slice of 16.5%. The segment is led by Samsung.
In the first quarter of 2025, the gross revenues of the company with tablet were $ 75.2 million, an annual growth of 0.3%. As for the revenues of the consolidated product of $ 642.6 million, the article corresponded to 11.7%.
Segment for children
The device is also very refined as an entertainment product. In this case, it is also a toy and models with a screen up to seven inches focus on children. Leader in the segment, positive acts with authorized characters such as Spider -man, Stitch and Minions.
In addition to selling to end consumers, tablets have a relevant company audience. The education sector is one of the main customers, with interest not only in the entrance models.
Positive sells 65% of its tablets through digital channels. As a form of diversification, the company has tried to increase the revenue with direct sales to consumers (D2C), underlines Freitas. In the case of tablet, this channel predominates for the sale of products with higher specifications, with greater memory and processing capacity.
Source: Terra
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