The company also announced AirPods with higher sound and simultaneous translation, as well as notice
Summary
Apple has presented new products, including the iPhone 17 line, AirPods Pro 3 with Apple watches focused on real translation and health; Sales begin on September 19th.
During the event FallTuesday 9, Apple has launched four new iPhone models (see below), as well as updates on products such as Apple Watch and AirPods. The news can now be reserved for the company’s online store and the products should reach users on September 19th.
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The main ads include ultra thin iPhone, with new colors, camera improvements and more lasting battery promises; AirPods that translate in real time; and watches with users’ health monitors.
The CEO of Apple, Tim Cook, opened the event directly from the interior of Apple Park, in the city of Cupertino della California, confirming the salient points that the company would bring: the new iPhone 17 line, the iOS 26 system with visual “liquid” liquid and updates for Apple Watch and AirPods Pro 3.

AirPods Pro
Subsequently, the vice -president of Apple’s hardware engineering, Kate Bergeron began the presentation of products with the new generation of AirPods Pro, whose culminating point is the possibility of translation of real -time speech.
“Now, when you are with someone who speaks a different language, AirPods Pro will help you understand the person in the language of preferences. Using a new simple gesture, the live translation begins, while the volume of the person who speaks decreases. So it is easier to focus on the translation,” he explains.
AirPods Pro 3 also has the cancellation of the noise of the headphones four times more effective than previous generations, the ultrasudo microphone system and new foam tips to adapt to different ear channels and block external sounds. According to the company, the model has improvements regarding dust, sweat and water resistance and a more robust battery.

Apple Watch 11
The new Apple Watch Series 11 will arrive with an improved exercise platform that has dozens of available physical activity. The clock will also measure the heart rate and the calories burned in daily walks. In addition, it is twice stronger for scratches, perfect for daily use and the challenges of an active lifestyle.
“This year, we are pleased to share our next advance focused on a problem of gigantic problems: high blood pressure, also known as hypertension. (…) to help, we have developed an innovative feature that can warn you of the possible hypertension using Apple Watch,” says Summbul Ahmad of Apple. According to her, the algorithm works in the background, examining the data for over 30 days and will warn users if you identify the hypertension standards.
And this is the 11 Apple Watch series.
Apple Watch if
Apple also announced the Apple Watch Se 3. The news is equipped with the S10 chip, the most powerful ever placed on the line of admission to the clock, according to the company. In addition, now he always has a screen and new control gestures.
Apple Watch Ultra 3
Launched with the largest screen ever seen on an Apple watch, the new Apple Watch Ultra 3 has “the largest screen ever seen on an Apple Watch”, the super bright and thinner edges, according to vice -president Eugene Kim. It can also update more often in always active mode without affecting the battery life, which now reaches 42 hours.
The great improvement is satellite connectivity, which now allows you to send safety and emergency messages even if the user is in remote positions.

iPhone 17
Apple has announced that the iPhone 17 will arrive in five colors: lavender, grayish blue, black, white and pink.
There is a new front camera, called the Center of Center, with a wider visual field, the largest ever used by Apple on the front, with a square shape instead of traditional 4: 3. This allows the double quality compared to the iPhone 16, especially in selfies and VideoChamaDas. There is also a system of two rear cameras, which should offer more versatility to photos and videos.
For the model, Apple has announced the A19, a 3nanome technological processor, which promises to be faster than the previous generation.
iPhone 17 Air
“We are pleased to present the incredibly thin iPhone air. With 5.6 mm, it is the thinnest iPhone we have ever produced and it is also exceptionally light. It is different from anything you have already kept and is provided with our most advanced features. The beautiful 6.5 -inch screen is our best, with a promotion of up to 120 Hertz, always and 3000 Nit of Shine Maxim,” Hardware, John, John Ternus.
A large culminating point of the line, the iPhone air will be sold only with Esim (virtual chip), which opens internal space for the battery. Information on battery life, the Air iPhone will be able to last all day with a single charge, promises the company.
The phone also has the largest selfie camera of an iPhone. The sensor is square and has an advanced stabilization and central support, which keeps the user centered on video calls.

iPhone 17 Pro
“IPhone Air is a watershed. It has been designed for customers looking for professional performance in incredibly thin and light design. And with the iPhone Air on the line, we were able to bring our two professional models to a completely new level of performance and resources. So our goal was simple: to build the most professional iPhone so far, we started from scratch and we reconstructed from the inside. We proposed to redefine the professional” CEO CEO.
With an unprecedented color on the line, the orange copper, the iPhone 17 Pro, offers the largest battery ever used in an iPhone Pro. There is also a new thermal system.
iPhone 17 Pro Max
Functionality of iPhone 17 Pro and iPhone 17 Pro Max “the best system of cameras we have ever created, with high resolution sensors on each camera”, continues the iPhone camera manager, Patrick Carroll. Information on the Max model, “in front, we have the central 18 megapixel camera, our new and innovative front cameras system. The largest high resolution fields are particularly useful when they are speaking directly with the camera, making our models the best choice for content creators”. In the back, all three cameras have 48 megapixels for the first time for a better resolution power.
Video resources also have significant news, explains Carroll. “This year we are bringing some of our most requested professional video resources, allowing the iPhone to be even more perfectly for larger and smaller productions,” says Carroll.
“This new line of iPhone represents the largest jump of all time for iPhone. The products and innovations we present today, together with the power of Apple’s intelligence, will enrich people’s lives in many ways”, promises Tim Cook before finishing the event.
Prices
A few hours before the official launch event of the new iPhones, held at the Steve Jobs Theater, the Apple online store has come out, indicating that the company would update the prices of the products and removing the oldest from the catalog.
Take a look at the prices released on Tuesday in the dollar
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AirPods Pro 3 – from $ 249 (about R $ 1,353.69)
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Apple Watch Se3 – from $ 249 (about $ 1,353.69)
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Apple Watch Series 11 – from $ 399 (about $ 2,169.16)
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Apple Watch Ultra 3 – from $ 799 (about $ 4,343.76)
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iPhone 17 – from US $ 799 (about R $ 4,343.76)
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iPhone 17 Air – from US $ 999 (about R $ 5,431.06)
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iPhone 17 Pro – from $ 1,099 (about R $ 5,974.71)
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iPhone 17 Pro Max – from $ 1,199 (about $ 6,518.36)
Currently, in Brazil, the last launch of the brand, the iPhone 16, has a minimum price of R $ 7,700 and in the most advanced versions, the value can exceed $ 15,000.
Source: Terra

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.