https://rollingstone.com.br/musica/o-cache-milionario-que-just-bieber-recebera-no-coachella-2026/

Justin Bieber signed a seven -digit agreement to be the main attraction of the Coachella 2026 – All this without an agent, the Rolling Stone. The musician, announced as a headliner on Monday night, worked “directly” with the festival promoter, Goldenvoiceto negotiate the terms of your presentation.

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“It’s an innovative movement for a headliner, and something that he has built entirely on his own,” says a source close to Bieber the Rolling Stone. “Among leading the Coachella and the success of Swagit is clear that this is the beginning of a new and exciting Justin “One where he’s totally in charge.”

An informant estimates the Bieber over $ 10 million for two weekends – 5 million over the weekend – value compatible with other main artists in Coachella. Although, Bieber You will not need to pass on a commission to any agency. THE AEGmother company of Goldenvoicehas been a tour of Bieber throughout his career. A representative of Goldenvoice did not immediately respond to the request for comment Rolling Stone about the value.

The Show of Bieber node Coachella will mark your first presentation in the United States since Justice World Tourin 2022. “Bieber is an unshakable artist who went against Maré and fought for his independence, ”adds the source.“ Its performance in Coachella 2026 It will not just be a closing show, but a show of a generation, a pop icon of a generation. ”

The return of Bieber on stage happens after the release of the albums SWAG I and IIwhich brought the hits “Daisies” and “Yukon”. The project Swag premiered in the 4th position of Billboard 200 this week, after the launch of SWAG II. According to Luminatethe two albums Swag They were accounted for as a “reissue”, or a single combined project, which propelled the entrance to the Top 5. The label did not clarify if the 44 -track collection is being considered a deluxe edition, as Lanafrom SZAwhich added new songs to the previous album, SOS (2022) – Although, in the case of Bieberthere is a two -year interval. In publications on social networks, the Bieber referred to SWAG II Like a separate album, increasing confusion.

“It was the idea of ​​the label to combine the albums,” says a professional in the sector. “Justin and his team wanted a second album immediately and were aiming for number 1. It was a brilliant movement that protected Justin”In the event of a drop in the charts, says a second source.

But a representative of the label (Bieber is hired from DEF JAMunit of Republic Corps) states that all the merit belongs to the singer.

“Justin Bieber and your team are the driving forces behind both albums and their releases, ”the spokesman told Rolling Stone.

THE Rolling Stone I had already reported that Bieber had “100% creative freedom” in Swag. “He could be his true and authentic self, with no additional voices trying to direct him to another way,” said a source. “This is the purest version of Justin that we have already seen musically ”.

Although Bieber has already made special appearances in presentations by other artists in the Coachella2026 will mark your first solo presentation at the festival. He joined TEMS and Wizkid in a version of “Essence” in 2024, and sang “Peaches” with Daniel Caesar in 2022. The pop star also presented “Sorry” next to Ariana Grande When she was a headliner of the event in 2019.

THE Coachella It is scheduled to take place in Indio, California, from 10 to 12 and from 17 to 19 April. Other headliners include Sabrina Carpenter, Karol G and Anyma.

This article was originally published by Rolling Stone USA, by Tomás Mier, on September 16, 2025, and can be checked here.

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