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According to the new rules that the Spotify announced yesterday, 25, a “band” of AI like the now infamous Velvet sundown It will still be allowed in the service, but will be encouraged to label properly from the beginning. In general, the Spotify You have no intention of eliminating music generated by your service, executives said on Tuesday, 24, at a press conference announcing their new guidelines. At the same time, the company said it was crashing a war against a flood of low -quality AI content, removing more than 75 million “spam” tracks only in the last 12 months.

There is no doubt that after the emergence of services such as Sun – that allow the almost instant generation of new songs – the song generated by IA is flooding streaming services. The competitor of Spotify, DeezerHe said that approximately 28% of daily uploads are songs fully generated by AI, although these tracks represent only 0.5% of real reproductions. But even while the Spotify It seeks to contain the impact of this avalanche, they are signaling that AI music is here to stay. “We are not here to punish artists for using IA in an authentic and responsible way,” he said Charlie HellmanVP Global of Musical Product of Spotify. “We hope that the use of AI production tools will allow artists to be more creative than ever.”

THE Spotify It is mainly concerned about “mass uploads, duplicates, SEO tricks, artificially short band abuse and other forms of garbage”, according to a blog post. According to this, it is implementing a new spam filter to signal updates involved in these practices, and thus “help prevent spammers to generate royalties that could be distributed to professional artists and composers.” The company, however, will not reach the point of removing these ranges, only making them ineligible for recommendation by the streaming service algorithm. The company will not yet have rules against the promotion of songs generated by AI in general.

The platform will encourage, but apparently not to force, that artists label its use of AI through a new DDEx industry standard – a long -time non -profit organization that creates technical patterns for music metadata on all platforms. The idea is that the artists specify their precise uses of Generative AI, from songs fully generated by prompts to songs made by humans with ia -adjusted lyrics. The approach deals with the use of AI like “a spectrum, not a binary,” he said Sam DuboffGlobal Chief of Marketing and Musical Business Policy Spotify.

New policies also include more explicit prohibitions of unauthorized voice clones and deepfakes made with AI. “Some artists can choose to license their voice to AI projects – and this is their choice,” he said Duboff. “Our job is to do what we can to ensure that the choice remains in your hands.” At the same time, the company says it intends to be more vigilant about “profile incompatibilities”, where fraudsters carry content under the name of real, often famous artists.

This summer, the Velvet sundowna false band generated by AI that initially did not recognize its nature, accumulated more than one million monthly listeners, apparently benefiting from the algorithmic promotion in the Spotify. The band eventually admitted in an updated bio that it was “a synthetic project guided by human creative, and composed, vocalized and visualized with the support of artificial intelligence.” Duboff He suggested that the “band” could have gained much less notoriety if it had been properly labeled from the beginning. “I think the news cycle, the fan interest, would have been really different,” he said.

+++ Read more: ‘Artist’ generated by Ia signs a millionaire contract with record label

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• artificial intelligence

• Spotify