Apple TV publishes all MLS playoffs at no additional cost

Apple TV publishes all MLS playoffs at no additional cost

Apple TV (formerly Apple TV+) will now make all Major League Soccer (MLS) playoff games available as part of the basic subscription in the United States, according to information from Journal of Sports Economics.

As a result, fans will no longer need the MLS Season Pass, which currently costs $99 per season. The playoff program begins next Wednesday (22nd).

All MLS playoff matches will be available to season ticket holders (Image: T. Schneider/Shutterstock)

Impact on the business model

Lionel Messi (Image: Commercial/Apple TV+)
Apple TV offers full access to the MLS playoffs (Image: Advertising/Apple TV+)

Differences between MLS and F1

While F1 has 24 race weekends a year, MLS shows dozens of games weekly, justifying the larger amount of content in the Season Pass. Apple pays $250 million a year for MLS rights worldwide and about $150 million a year for F1 in the United States.

Apple has not yet finalized the fate of the MLS Season Pass, normally announced between February and March. The final decision on the continuity of the package should take place in the coming months, but the trend points to a simplification of the live sports offering on the platform.

apple tv plus
The change accompanies the broadcast of Formula 1 in the basic subscription and can increase the audience at no additional cost – Image: Primakov / Shutterstock

The post Apple TV releases all MLS playoffs at no additional cost appeared first on Olhar Digital.

Source: Olhar Digital

You may also like