Successful in numerous projects, such as Ei Nerd, the presenter has embarked on a new challenge
Peter Jordan is one of the hottest names on Youtube right now. Owner of Ei Nerd, Nerd de Negócios, among other successful titles, the presenter has decided to launch another vertical: O Mala Feita. Alongside his wife, the channel’s proposal is to bring some behind the scenes of their travels and life to the United States, where they currently reside. In an interview, Peter told how the initiative was born.
“This idea of creating a travel channel has been in my head for a long time. I know that the projects I have today, like Ei Nerd, are not forever. Sure, I want everyone to have a long life, but moving on to other presenters and people who might be up front, I won’t be able to stay on Ei Nerd forever, as I have other channels, “he said.
“Given this, I’ve always been sure I want to keep producing content and the perfect content is travel content, because the trend is for us to take our foot off the accelerator and enjoy a little bit of everything we’ve been working on so far. And what’s the best way to bring the two together? Make a travel channel. “
Quite spontaneously, the videos show a more “familiar” energy to the presenter’s life and Jordan has revealed that he intends to keep Mala Feita light.
“Mala Feita doesn’t bother me, since the first thing I thought was: ‘I don’t want to commit’, because that’s what ends up interfering, the pressure to air the video and meet deadlines. I started Mala Feita thinking I would release it when I went out, be it in a store, going for a walk in Hollywood, Beverly Hills. When I travel I make a video. Of course, opportunities will come, because I want to see the channel grow. See people praise , seeing this growth is food for me. I really like this feedback from the guys, “he said.
Among many initiatives and consolidated realities, he also revealed the great challenge of the new adventure.
“The biggest challenge is to keep it on air. I’m not starting a project with a view to finances, I’m starting the project out of taste and that’s how I started all the projects that have worked. When I start something I like, that I have passion, they work and that’s what’s happening now. Hey Nerd that was it, Business Nerd was like that. It may happen that, later on, the channel gets professional, because opportunities and commitments keep popping up, but I “I’m that person who thinks’ best made that perfect ‘, I go on impulse, put the channel on air and then let’s see what happens “, he concluded.
Source: Terra
Emily Jhon is a product and service reviewer at Gossipify, known for her honest evaluations and thorough analysis. With a background in marketing and consumer research, she offers valuable insights to readers. She has been writing for Gossipify for several years and has a degree in Marketing and Consumer Research from the University of Oxford.
