The decision also provides a protocol for the public administration to contract with advertising agencies to avoid the publication of Union advertising on vehicles that promote disinformation
OR Court Union Accounts (TCU) established this Thursday 24 that the federal government immediately cancel the contribution of public funds to advertising campaigns broadcast on platforms and media that do not have the reference audience for communication actions, in particular sites that reproduce false news and disinformation . The decision also applies to platforms that encourage jogo do bicho and illegal betting, among other media where the target audience “does not match” that of the Union.
The rapporteur for the representation, Minister Vital do Rêgo, also established that the Ministry of Communications publish a document, aimed at all public administrations, with guidelines on contracts with advertising agencies so that identification and contrast clauses are provided for the dissemination of union campaigns on digital media associated with fake news🇧🇷
Within 90 days, the Ministry of Communications must also define the protocol for monitoring the execution of contracts already stipulated with advertising agencies in order to comply with the criteria for combating disinformation.
Furthermore, the file will still have fifteen days to pronounce on the signs of irregularities already identified in the process, as well as to investigate the facts and present a report on the case to the TCU.
the minister Vital do rêgo, rapporteur for the representation, specified that if the investigation confirms the accusations, there will be damage to the public coffers. In practice, this happens because the Union would have invested money to broadcast advertising on sites and channels whose audience would be different from the one the federal government intends to reach with its advertising campaigns.
“It would also be inconceivable to monetize with public resources media that sponsor illegal activities or take advantage of them because it is not allowed that the Public Administration finances, even indirectly, the practice of an act connected to the creation or exploitation of the lottery called Il Jogo Do Bicho “, he added the minister.
In the document, the minister also recalled other representations involving the Ministry of Communications. The first investigates the increase in advertising spending by the federal government in the first quarter of 2019, with possible targeting of some television stations and without previously defined technical criteria. The second focuses on a possible situation of conflict of interest in which the then secretary of Secom is allegedly involved, Fabio Wajngartenin federal government advertising spending.
The agency began investigating evidence of irregularities in Union-sponsored ads on fake news sites after a newspaper report Folha de S. Paulo🇧🇷 The article showed that the federal government has been conducting pension reform advertising campaigns on sites associated with fake news and jogo do bicho, as well as platforms targeting children and Russians, YouTube channels promoting the President of the Republic.
The Communications Ministry was contacted by the report, but did not return until after closing time.
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Source: Terra
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
