Paid media becomes necessary in today’s digital market

Organic traffic can be a good acquisition strategy, but as competition in the digital marketplace increases and search algorithms optimize, investment in paid media has become increasingly necessary.

The competition between retailers for space in the digital world has grown and digital presence, before being a differentiator, has become something fundamental together with marketing announcements that are increasingly essential to attract users’ attention. This is due to the growth of new post-pandemic initiatives and the increase of the market in the digital area.

The pandemic has brought a significant increase in companies entering the digital market or increasing their position, with up to 21% increase in sales in 2021, according to the magazine EXAMINATION. Therefore, these values ​​tend to grow even more with entrepreneurs renewing their strategies to be competitive in the market.

With the advancement of technology and social networks, new methods of creating online advertisements have emerged. Social networks are no longer just entertainment, but an option for brands to build a closer relationship with customers and quickly achieve their sales, lead or brand awareness goals.

Therefore, the “financial investment to facilitate the achievement of a marketing strategy”, which forbes called paid media channels, has become an option for companies in the digital market.

Organic content is no longer enough to appeal to a company’s target audience

In the digital market competition, depending only on organic delivery with professional profiles and assertive content creation for your target audience does not allow you to achieve significant results in a set period.

As the digital landscape continues to evolve, it has become increasingly difficult for businesses to reach their target audience through organic channels alone. However assertive and attractive institutional posts are, consumers must have access to content, yet there is a cycle that does not necessarily depend solely on this production. Providing this content becomes a little more difficult as people add more friends and follow new pages. Making it increasingly difficult for platforms to show all this information in the newsfeed.

However, sponsored ones, in addition to attracting attention, target campaign efforts to a segmented audience, very precisely, facilitating delivery.

“The reduction of organic delivery increases every day. Therefore, it is essential that companies become professional and implement dissemination strategies to reach their potential customers”, confirms Gustavo Marino, CEO of IDPUBLI.

Therefore, more and more companies are investing in paid traffic. And there are so many ways to do it, from Google Search ads to traditional social ads like Instagram, LinkedIn, TikTok, YouTube videos, or even sponsored within apps.

However, regardless of the application used, companies have clear business objectives and paid advertising channels. Properly segmenting your target audience is an essential step to ensure a good return on investment (ROI).

Paid media investments

There is no exact amount to invest in ads, as it will always depend on your goal and expected payback time. Unlike traditional advertising, decisions regarding value management and traffic strategies are made by the companies and brands advertising on the platforms.

In this way, a well-crafted marketing plan and a well-defined sales process are fundamental pillars for these companies to seek the best results with the investment.

“Unfortunately, for many, there is no one answer or exact formula that applies to all businesses. The success of a paid media campaign begins with planning, defining KPIs, visual characteristics of the creatives, the correct channels for target audience, among many other variables. To paraphrase Steve Jobs: Focus on what you’re good at and delegate the rest.” says Gustavo Marino, CEO of IDPUBLI.

Website: https://idpubli.com.br/

+The best content in your email for free. Choose your favorite Terra newsletter. Click here!

Source: Terra

Camila

Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.