Saulo, Tuyo and Rodrigo Sha debut in the fastest growing content segment in the country
For the first time in their careers, Saulo Fernandes from Bahia, Tuyo from Paraná and Rodrigo Sha from Rio de Janeiro experimented with creating songs for children. The unanimity, as well as in the quality of the three recorded EPs, lies in the satisfaction they show for the creative challenge in the genre proposed by the British label Platoon. The EPs can be heard on all digital platforms.
In addition to music, the three are part of a constantly leading segment among the fastest growing in the Brazilian digital universe, that of children’s content.
Data intelligence platform Winnin released a report during the pandemic titled “A Story of Learning to Sing: How to Be Relevant in Kids’ Online Universe?”, which shows both the growth and potential of the market. Among the topics addressed that generate the most interest and successes, musical leads, followed by Sketches, Challenges, Reacts and Do-It-Yourself.
On YouTube alone, for example, among the top 10 most viewed videos ever at the time, four were for children and three of those are songs. The rationale is that children have no problem consuming the same content over and over again, as most adults do. In addition, music has more natural flexibility for repetition and is perfect for integration and interaction between parents and children.
The British label Platoon, responsible for releasing world music icons such as Billie Eilish and Jorja Smith, is developing a special project to expand the repertoire of children’s songs in languages other than English. Thus, Saulo, Tuyo and Rodrigo Sha were the Brazilian artists chosen to release singles in Portuguese, translating their unique musical styles into lullabies and children’s songs for a new generation.
Saulo, famous as the lead singer of Banda Eva, has lowered the BPM of the music he routinely composes and is reminiscent of old children’s songs from the era when established MPB artists followed this bucolic route, such as Chico Buarque and Vinicius de Moraes. For the Tuyo trio, the inspiration came from making music as if they were talking to a friend’s seven-year-old daughter. And Rodrigo Sha found his inspiration and test pilot, his one-year-old son Oskar, at home. And her song “Meu Baconé” won a lyric video from cartoonist Rafaella Tuma.
About Platoon
Award-winning label Platoon was founded by music industry legend and CEO Denzyl Feigelson in 2016. The boutique artist services company identifies innovative talent from around the globe, providing invaluable and innovative tools and services to build their careers and achieve new fans. Platoon achieved their first success shortly after their creation, when they signed the then unknown Billie Eilish, laying the foundation for their rise to global stardom. BRIT Award winner Jorja Smith would soon follow, along with Nigerian Eazi who would go on to worldwide acclaim. Current signings include Adekunle Gold, Ayra Starr, Victoria Monét, Reece, Aaron Smith, Kiddo K, Rosey Chan, DJ Spinall and more. Platoon team expands worldwide with offices in London, New York, Cape Town, Berlin, Los Angeles. Its visionary creative spaces across London and Africa boast 24/7 recording studios and also provide inspiring ecosystems for artists to collaborate openly, access educational courses and find guidance on wellbeing, music, business and marketing.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
