To Rolling Stone Brasil, Geovane Bento, ambassador of Spotify Brasil, talked about how streaming can help artists who want to stand out in the music market
Increasingly immersed in a music market that is constantly changing, being aware of trends in the digital landscape is essential. Fortunately, audio streams like Spotify, one of the largest streaming music and podcast platforms, promote increasingly powerful tools to help big and new artists to promote their work.
However, as more artists began to see success with the TikTok, it’s no secret that record labels and artist teams have started to manufacture “viral moments” on the platform to increase engagement around a release or project. The measure ends up transforming the way that producers and singers see music.
In an interview with Rolling Stone Brazil, Geovane BentoSpotify Brazil ambassador, gave details on how streaming can be a great ally for artists who want to stand out in the music market, in addition to promoting musical diversity in Brazil.
With features like editorial and custom playlists, Spotify can help promote unique and different music, making it easier for fans to discover new artists and expanding the music diversity in the market. Soon the platform will launch its Artificial Intelligence that was developed to help artists even more.
Responsible for the artistic curation of the Festival Brasil de Todos osRhythms and one of the speakers at the Lep Music Day from 2023, John he also talked about how the platform encourages and reveals young talent, even with the new market model, “although they cannot directly publish their music on Spotify without the help of an aggregator”.
Tools like Spotify for Artists where artists can manage their profiles, check their streaming data and connect with their fans. In addition, Spotify offers special events for artists where industry employees and guests provide important tips on releases, career management, concerts and tours. All of this the artist can find on Spotify for Artists.
As advice to new talents – who can easily envision themselves with the platform’s data -, Geovane Bento reaffirms the importance of being passionate about music and art as a whole. “You must always seek to evolve and grow as an artist, without losing your identity. And, of course, also use the tools available on Spotify to promote your music and connect with your fans.”
🚨 THE LAUNCH TROOP HAS ARRIVED 🚨
It’s time for you to dust off your playlists with brand new music.
Follow the thread. 👇 pic.twitter.com/jRzZosHOnN
— Spotify Brasil (@SpotifyBrasil) March 3, 2023
Source: Rollingstone
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
