Over the past two years, the Spotify promoted gender equality in the musical universe through the global program EVEN. Committed to giving greater visibility to the female audience, the platform presents initiatives aimed at local and global playlists and artists.
The project has 400 ambassadors from all over the world. Platform users can find all this content on the EQUAL hub, which is a space dedicated to highlighting women creators. In the first year of the initiative alone, the world’s largest music platform managed to increase more than 13 million hours of show streaming. To make the lists, songs must be 100% written, produced and performed by women.
OR Spotify he also has the initiative EQUAL Global Music Programwhich extends resources and opportunities for female artists and amplifies their music through the main playlist SAME Global and local playlists EVEN
In addition, streaming has also created a directory in cooperation with SoundGirlsor EQL List, which allows women to create a profile and claim their space in the community, changing the current landscape of the audio market.
In this month of March, in which we celebrate the International Women’s Daythe program EQUAL introduces Pitty as an ambassador: “Music is an extremely important tool for gender equality movements, because through it we have a way to communicate with people in a very profound way. There is a mainstay there: melody, lyrics and rhythm. These elements together they become a very powerful tripod to convey messages on women’s affirmation, on women’s rights and behavior in society, they become tools for discussing the contemporary world and how we can behave in a more just, more balanced, more egalitarian way even in society. Music serves as a backdrop for talking about equity in society more generally”comments the artist.
Sinwhich is the cover of playlistindicated five accompanying female tracks to be part of the playlist PARI Brazil of the month:
• Maria of Vila Matilde For Elza Soares
• Paid For Rita Lee
• Diamonds For Rihanna
• Strange things that happen every day For Sister Rosetta Tharpe
• Occurs For Jup do Bairro
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
