With free programming and stages spread across the Rio neighborhood, Festival Lapa pela Lapa will take place on April 16
BK, Marcelo D2, Cynthia Luz, MV Bill, Drik Barbosa, BNegão and other great names of Brazilian rap will be part of the first edition of Festival Lapa by Lapawhich will have different stages around the bohemian neighborhood in the Central Zone of Rio de Janeiro, for free concerts or at popular prices on Sunday, April 16th.
In addition to the presentations, the event will promote debates on topics related to music, career and copyright, with professionals from each area, in different activities that start at 2 pm and go until 11 pm. There will be five stages/spaces in the region: UBC Space – Arco Iris, Palco Bud – Fundição Progresso, Arcos Stage – Arcos da Lapa, Virgin Music Brasil SpaceIt is Casa Save Lapa.
Lapa pela Lapa will also feature a rich program at Centro Cultural Tá na Rua, by the homonymous group directed by Amir Haddad, which will feature various activities and demonstrations by artists from the neighborhood, organized by the Salve Lapa association, such as Roda Cultural KGL, a show with MC Funkero and Live Paint with Minero Tattoo.
With a presentation and master sponsorship by Budweiser and the State Government of Rio de Janeiro, State Secretariat for Culture and Creative Economy, through the Culture Incentive Law, the Lapa pela Lapa festival will allocate 10% of the profit and all food donations of social tickets for Associação São Martinho, located in Lapa.
Idealized by the OLGA agency and carried out in partnership with the V3A and SRCOM agencies, the festival has a partnership with UBC – União Brasileira de Compositores, Selina, Rádio Mix, Mobees, Virgin Music Brasil and the Salve Lapa association.
“The Lapa pela Lapa project was created with the intention of valuing Rio de Janeiro and, consequently, one of the most traditional neighborhoods in the city. We believe that events like these move the local market and entrepreneurs a lot, in addition to valuing artists and creating unique experiences for the public. In this first edition, we chose to work with artists from the national Rap scene, giving light to the urban culture that flourishes throughout Brazil. ”, declares Mateus Simõespartner-director of Agência Olga.
For Abel Gomes, partner and CCO of SRCOM, “Lapa is the beating heart of bohemia and Rio culture. Rio needs projects like this, which value and highlight the places we love and vibrate our essence. We are going to bring music, art and entertainment to this neighborhood so dear to locals and tourists alike”.
Check out the complete schedule and the division between the five stages at Festival Lapa by Lapa:
PROGRAMMING – LAPA BY LAPA
April 16, 2023
UBC Space – Arco Iris (Free)
2:00 pm to 2:45 pm – New trends and diversity of the urban music scene
Pedro Bonn (Founder of AUR and Content, Diversity and Innovation Specialist at Globo), Mayara Almeida (Diversity and Inclusion Consultant at Sony Music)
Mediation: Letícia Nunes (Podcaster, communicator and Content Manager at Podcasts Globo)
3:00 pm to 3:45 pm – Women in urban music
Yvie Oliveira (Founder and executive producer of the Brasil Grime Show, music curator and producer of the British collective “COMO VOU”), Taísa Machado (Dancer, actress and researcher creator of AfroFunk Rio and Artistic Director of Estude o Funk)
Mediation: Juliana Wanderley (Content Planner at TASTEMAKERS and co-founder and collaborator of the black collective and Brasa Magazine)
16:00 to 16:45 – Copyright: from public execution to digital
Anderson “OVO” (Composer and A&R at ONErpm Publishing), Vanessa Schutt (specialist in collective management and responsible for New Business at UBC – União Brasileira de Compositores)
Mediation: Alice Corrêa (Communicator, planner and Coordinator of Escola Música & Negócios)
5:00 pm to 5:45 pm – Career planning
Gabriel Marinho (Founder of the label and agency Mondé Musical and Head of Catalog Strategy at Sony Music), Marcão Baixada (Rapper, composer and music producer; and Project Coordinator at ONErpm)
Mediation: Marcele Oliveira (Communicator, climate activist and cultural producer; and Master of Ceremonies at Circo Voador)
Service:
Location: Arco-Íris (Av. Mem de Sá, 72 – Centro)
Hours: 2:00 pm to 5:45 pm
Arcos Stage – Arcos da Lapa (Free)
3:00 pm to 3:30 pm – Felipe Flip
4pm to 4:40pm – blonde
5pm to 6pm – MV Bill + Kmila CDD
6:30 pm to 7:30 pm – BNegão
8pm to 9pm – Drik Barbosa
*Intervals: Ademafia
SERVICE:
Local: Lapa Arches
Time: from 3 pm to 9 pm
Casa Salve Lapa (Free)
5pm to 7pm – DJ
19:10 to 20:00 – Battle of MC’s (Rank)
20:10 to 21:00 – DJ
21:00 to 21:40 – Battles (Finals)
21:40 to 22:00 – DJ
22:00 to 22:30 – mc funkero
22:30 to 23:00 – DJ – Closing
Graffiti – Live Paint – Trancista: In the course of the musical program.
SERVICE:
Local: Cultural Center Tá Na Rua
Address: Av Mem de Sá, 35 – Lapa, São Paulo
Time: from 5pm
Virgin Music Brazil Space (Free)
3:30 pm to 4:00 pm – Crespo Music presents: Block Afroreggae and Juju Rude
4:30 pm to 5:10 pm – Ramonzin
5:30 pm to 6:30 pm – young mafia
7pm to 8pm – PK freestyle
8:30 pm to 9:30 pm – Marcelinho da Lua
*Intervals: DJ Set
SERVICE:
Local: Green Space at Fundição Progresso
Address: Rua dos Arcos, 24 to 50 – Center)
Time: from 3:30 pm to 9:30 pm
Palco Bud – Fundição Progresso
4:30 pm to 5:00 pm – Gavi
5:30 pm to 6:10 pm – The scolding
6:30 pm to 7:30 pm – Cynthia Luz
8pm to 9pm – BK’
21:30 to 22:30 – Marcelo D2
*Intervals: Ademafia
SERVICE:
Local: Foundry Progress
Address: Rua dos Arcos, 24 to 50 – Downtown, Rio de Janeiro
house opening: 4pm
Tickets: BRL 40 (solidarity half) / BRL 80 (full)
Online tickets on the platformenter
Classification: 18 years
Source: Rollingstone
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
