Taylor Swift: what does the singer have that mobilizes fans so much in Brazil and around the world?

Taylor Swift: what does the singer have that mobilizes fans so much in Brazil and around the world?


Recently, the American singer, who arrives in Brazil in November, overtook Madonna in the ranking of the richest women in music

Even if you are not a fan of the singer Taylor Swift definitely heard of her in the last 10 days. Since the American artist announced that she would successfully carry her The Tour of the Ages in Brazil, on June 2, her name was among those commented on social networks and every time new news about Taylor fueled the wait for the singer’s arrival in the country.

The singer’s performances will only take place in November, in Rio de Janeiro (18, at the Engenhão) and in São Paulo (25 and 26, at the Allianz Parque), but the demand for presale tickets has agitated Taylor’s fans – reservations for customers of a certain bank they sold out in less than an hour.

This Monday, 12, general sales for the The Tour of the Ages. Prices for those who want to see Taylor range from R$ 190.00 (half price ticket, Upper Chair North B – Partial View, in São Paulo) to R$ 1,050.00 (full price, Premium Track, in São Paulo) .

Taylor, one of today’s pop phenoms, was supposed to come to Brazil for his first big show in 2020, but the covid-19 pandemic caused everything to be cancelled, much to the frustration of Brazilian fans – and that explains so much hustle due to the demand for tickets, which reached more than 1 million connected devices as soon as the presale opened on Friday 9 last.

The Tour of the Ages it is Taylor’s sixth tour. It was announced in November 2022, at the same time the world was already safe, after the restrictions imposed by the coronavirus. When he told fans that he would finally return to big performances, Taylor defined the tour as “a musical journey through all the musical eras of his career.” The show lasts about three hours.

Taylor, 33, has ten studio albums. three of them, lover (2019), folklore (2020), Always (2020), in addition to the most recent, Midnight (2022), she had never performed on stage before. Since the last album, she has achieved at least two hits: anti hero AND bejeweled. As usual in the singer’s work, the songs are about the singer’s personal experiences, something notable in her work, and capable of generating an immediate identification with the audience.

However, since a pop idol isn’t just about albums and the messages on them, Taylor’s entire trajectory needs to be considered to understand why she’s a capable singer, with only one tour, of the Eras Tour, earning, according to Forbes, up to 1.5 billion dollars (7.6 billion R$) in the 52 dates scheduled in the agenda.

an early star

Born in the state of Pennsylvania, Taylor became the youngest artist to be signed to Sony Music at the age of 14. His first album was released two years later in 2006 and was named after him. The release, which already contained lyrics signed by the singer, sold more than 1 million copies.

Taylor then became a star. In her second album, 2008’s Fearless, Taylor added elements of country music, a genre she has always admired and which, because of this preference, she has stated that she was bullied by her schoolmates. She also said that she was the butt of jokes for always saying that she wanted to be a successful singer.

It was from this release that she began to be recognized around the world which led to her performing a tour of fearless in the UK, Japan and Australia. He also took over the reins of his career at the age of 19, managing the entire tour. With the album, she earned four Grammys.

Because even a pop singer has to be on more than one platform, Taylor made her stage debut in 2009 in the film Love comes and goes and then success Hannah Montana – The Movie. The singer would still participate in productions such as Saint Valentine AND cats. Taylor has also done productions in which he has been featured in music, such as his tour films.

next album, Speak Now (2010), gave Taylor recognition from her peers. Names like TI, Usher, Nicki Minaj, Hayley Williams, Kenny Chesney, Selena Gomez and Tim McGraw shared the stage with the singer on the tour, which grossed $100 million, second only to the historic 360º of U2.

Impressive numbers like this are repeated to this day in the artist’s career. Recently, Forbes magazine released a list of the richest women in the United States. In the field of music, Rihanna and Taylor have stood out with the greatest resources. Taylor passed Madonna, which ranks third. In 2019 she had already surpassed Béyonce and Rihanna.

Taylor jumped from 48th to 34th in the overall standings, on a $170 million increase to his net worth, which is currently worth $740 million.

According to the magazine, the increase in sales of the tour The ageswhich will tour Brazil in November, and the release of the album Midnight in October 2022, contributed to the singer’s rise in the charts.

With each album he releases, Taylor strives to create a different context, both in the script he describes in the lyrics, in the visual identity of the video clips and in the look he adopts on stage. She’s a singer to be seen and not just heard—yes, this isn’t something new in the music industry, but Taylor does it with ownership and direct communication with her fans, as long as they live.

If the game that Madonna played on stage – just to quote a singer with whom Taylor is ‘competing’ in the ranking of the highest paid – seemed far from the reality of the general public – or, to many, it was held only in the field of wishes – , Taylor’s seems to touch the hearts of his millions of fans around the world.

An example is the song anti heroabsolute success of her latest album, with which she converses with her ‘monsters’, like intrusive thoughts that visit her at dawn – which is entirely plausible in a world where mental disorders affect a large part of the population, including younger, who form a large part of the singer’s fan club.

In the world of pop, controversy is part of the game.

All the anxiety about Taylor’s arrival in Brazil can be explained by two curious facts. The first has to do with the singer’s first visit to the country. He was here in 2012, in a closed-door presentation in Rio de Janeiro, when she sang in front of an audience of 1,000 lucky fans. The show lasted only 35 minutes and featured Paula Fernandes, a Brazilian singer who broke into the charts at the time.

In 2015, a statement by Taylor’s mother Andrea Finlay caused outrage among Brazilian followers and spawned several memes. She andrea said she forbade her daughter to perform in third world countries, such as Brazil. Taylor immediately tried to deny her mother’s alleged veto.

Talyor has also been involved in fights with the singer as well Kate Perrywho accused her of sabotaging one of her tours, and with rapper Kanye West, who made unflattering lines for the singer: “I feel like Taylor Swift still owes me some sex / I made that bitch famous” (, something how I feel Taylor Swift still owes me sex / I made that bitch famous’).

In her personal life, Taylor tends to be in the news for her relationships with several famous people. On the singer’s list are such names as the actor Jake Gyllenhaalsinger Joe Jonas and the DJ Calvin Harris. He recently ended a relationship with Matt Healysinger of the band The 1975.

The Tour of the Ages, which Taylor will bring to Brazil in November 2023, always makes headlines. The latest is that the singer would have swallowed an insect during a performance in Chicago, in the United States.

The moment, recorded on video, circulated on the internet. Taylor came out of the crash well. “Delicioso,” she said, fueling the meme industry that helps her pop music, with lyrics about personal stories and overcoming obstacles, allied to her onstage charisma, reach more and more people, making her one of the most influential stars of the music of the world.

Source: Terra

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