K-Pop group celebrates 10 years of existence and their influence resonates in the South Korean music industry and economy
The South Korean group BTS extension celebrates today, June 12, ten years of existence. The group, which has its initial lineup to date, consists of J-Hope, Jin, Suga, Jimin, V, Jungkook and RM. Currently the band has several records such as: the first Korean group to enter the Billboard 200, the first to be nominated for a Grammy, and to perform at awards, as well as 23 records related to the world of music and digital influence present at the Guinness World Record.
In Seoul, bridges, skyscrapers and landmarks are painted in BTS’ signature purple hue. During these two weeks, festivals and promotional events are held in the capital of South Korea. According to a 2018 report by the Hyundai Research Institute, BTS contributes more than $3.6 billion to the country’s economy each year.
His influence has caused Korea to receive more tourists, changing the way the country is presented. In the promotional videos of the tour made by the Korean government last year, there are two members: Suga and Jimin. Even big brands and brands have used the influence of Korean idols to become their ambassadors.
Tiffany & Co, Dior, Louis Vuitton, Bottega Veneta and Calvin Klein are some brands that have the members of BTS as ambassadors, as well as other personalities from other k-pop groups such as Blackpink, EXO and TWICE.
Even with the band’s hiatus, because two of its members (Jin and J-Hope) are doing military service – mandatory in South Korea – a single was released last week. take two announced the group’s second chapter, after a decade as a group.
expressive numbers
In 2020 and 2021, BTS topped the Global Recording Artist Chart, one of the most significant charts in the music industry. They were the first Korean artists who managed to stay at the top, also being the first band to not have English songs as their main hit.
His albums and performances have been among the best-selling since 2018 and, in 2021, he was ranked third most listened to on Spotify, being the most listened to group on the platform.
In 2020, with the success of the first single in English, dynamite, garnered 101 million views in 24 hours. As well as being able to dethrone American singers like Taylor Swift, Ariana Grande and Justin Bieber on Spotify.
Involvement in social causes
During 2020, the group announced a one million dollar donation to Black Lives Matter. Understanding their need and support for the anti-racist cause, this has been an example of positioning for fans as well as Korean and global society. The fans, called ARMYs, ran a collaborative campaign for the same cause and got more value than the band officially realized.
In addition, the group has already been congratulated by the executive director of the United Nations International Children’s Fund (Unicef), Henrietta Fore, on the success of the campaign Loving myself. The project aimed to end the bullying, violence and abuse so prevalent in South Korean schools.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
