In Pride Month, Spotify analyzed the profile of users who search for the term, in addition to listing which artists and songs are most listened to by this niche
During Pride Month, the proximity of the Parade LGBTQIAP+ in São Paulo is moving Spotify and its users. Searches for the term ‘LGBTQIAP+’ grew 70% year-on-year on Spotify in Brazil.
The platform analyzed the profile of users who search for the term, in addition to listing which artists and songs are most listened to by this niche – which increased by 23% in the period from January to June of this year regarding the creation of playlists with the term in the title.
The biggest playlist creators are from generation Z (18 to 24 years old) from the states of São Paulo and Rio de Janeiro, followed by Minas Gerais, Rio Grande do Sul and Paraná. As for musical style, the pop genre and its variations* dominate the song selections.
About the artists, Lady Gaga, Katy Perry It is Madonna are in the TOP 5 of most added songs and artists, while Pabllo Vittar, Gloria Groove It is Anita are the most added Brazilian artists. Check out the most added artists and songs in playlists created by Spotify users in Brazil with ‘LGBTQIAP+’ in the titles:
Top 10 songs added to user-created playlists with ‘LGBTQIAP+’ in titles on Spotify in Brazil
- “Born This Way,” by lady gaga
- “I Kissed A Girl,” by Katy Perry
- “Believe,” by cher
- “Vogue,” by Madonna
- “Girls Like Girls,” by Hayley Kiyoko
- “Sissy That Walk,” by RuPaul
- “I’m Coming Out,” by Diana Ross
- “KO,” by Pabllo Vittar
- “Golden Butt,” by Gloria Groove
- “Good thing,” by Gloria Groove
10 most added artists in user-created playlists with ‘LGBTQIAP+’ in titles on Spotify in Brazil
- Lady Gaga
- Pablo Vittar
- Katy Perry
- Gloria Groove
- Madonna
- Ariana Grande
- Anita
- Britney Spears
- Rihanna
- Demi Lovato
Source: Rollingstone
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
