TikTok is preparing a special celebration for the birthday of 30-year career of Ivete Sangalo with the right to a series of unreleased content. The project aims to showcase an even more authentic version of the Brazilian popular music icon and the initiatives will be displayed throughout the second half of 2023 on the profile of the singer or sponsoring companies.
A Reckitt Commercial Hygieneowner of some of Brazil’s most iconic cleaning brands such as I wait AND To fadetakes the lead as the project’s first partner in the cleaning category.
Primary sponsorship will include promoting the brand in content displayed on Eletromídia’s out-of-home screens in St. Paul and not Rio de Janeiro, such as in commercial elevators and subways in São Paulo and Rio de Janeiro. Also, the project with Reckitt intends to promote a special moment between a fan and veveta.
“We are very excited to be at the forefront of another unique and innovative project. Entertainment and creativity are part of TikTok’s DNA and collaborating with such a huge project on such a special project with an entertainment giant like Ivete is very special. We are very happy to see that our partners are also enthusiastic. Having a great company like Reckitt Hygiene Comercial by our side is already a sign of confirmation, that it will be a success”highlights Theo LimaSales Director at Tik Tok Brazil.
Still being defined, the idea is that the content becomes a webseries in a special format for the platform, with lots of interactivity and shareable content for the community. The material should focus on the “behind the scenes” of the singer’s life, such as her routine with her family and her dynamics with home. Ivete has already made it clear that she loves cleaning and working with Reckitt Commercial Hygiene comes to show this side of her.
The celebration of the singer’s 30-year career in Tick tock other contents must also be present on the platform, such as for example the videos made by the community itself, all collected on a special page within the application and with a hashtag that will be created ad hoc for the project Ivete 3.0.
“We are very excited to be part of this project, not only because it is a great artist and innovative platform like TikTok, but also because it is part of the creative economy and the possibility of co-creation. As owner of leading brands in the segment of cleaning we could not miss. We have no doubts about the success of this union between the queen of entertainment, our iconic brands and this revolutionary social network that is TikTok. We want to offer ever more relevant content to our consumers”he said Renata VieraMarketing Director at Reckitt Commercial Hygiene.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
