Fernando and Sorocaba protagonists of the car brand’s advertising campaign

Fernando and Sorocaba protagonists of the car brand’s advertising campaign

The singers Fernando and Sorocabaambassadors of Mitsubishi engines, last week released a new opening film for their concerts, which are promoted in the four corners of the country and which bring together millions of fans. Along with the duo, he also acts the Mitsubishi L200 Tritone Sportofficial car of the sertanejos.

With a dynamic and rhythmic track, the opening clip, in collaboration with Technology and Soul and produced by Not so Impossible Averagecarries the message that there is a special moment on the horizon, a “refuge” with periods of relaxation among friends and, above all, good music.

on video, Ferdinand appears to be driving a L200 Tritone Sport alongside his companion Sorocaba, who is on horseback, all in the midst of beautiful landscapes.

“The intention of the film is to establish the scenario of the show as a place of escape, where we are together with those we love, celebrating unforgettable moments. And it is exactly this feeling that Mitsubishi Motors brings to all its communication. Moments of enjoyment just like Fernando and Sorocaba’s show is like activating the Mit Mode that is so dear to us”explains Letícia Mesquita A. OliveiraMarketing Director at Mitsubishi engines.

The clip will be presented as an introduction in all of the duo’s exhibitions until the end of the year and the first exhibition took place in the presentation on the 14th of this month, at jaboticabal (SP).

Source: Terra

You may also like