Evandro Fióti recognized Duda Beat and Juliette’s single as a ‘case of appropriation’ of the work that involves Emicida
Evandro Fiótimusician and co-creator of Phantom Labraised the conceptual similarities between “AmarElo”, by Emicidaland “Magia Amarela”, release of Duda Beat It is Juliette this Wednesday, 18. “Do I have to say anything else?,” he wrote Fióti on Twitter, in response to a screenshot showing an excerpt from the northeastern duo’s song. The verse says: “The color of life is loving real bonds.”
Do I have to say anything more? Holy shit https://t.co/08IrjVaIWW
— Evandro (@fiotioficial) October 18, 2023
The cover of the single resembles that of the live album by Emicidal. In both, stained glass windows are highlighted in the background of the image. The scenario is the same used on stage by the rapper. Evandro However, he asked fans not to attack the singers on the internet. “I don’t want hate on top of Juliette or Dudley,” he said.
See this photo on InstagramA post shared by Emicida (@emicida)
“You know appropriation and everything we talk about ethics? So, this market has very little,” said the artist ironically. He praised the performers of the composition credited to Daniel Ferrera, Giana Atlhaus It is Guga Meyrabut stated that “legal will work.”
I’m outraged. I will explain the context of this appropriation, plagiarism and once again a lack of ethics in this market, coming mostly (but not only) from white people. And I reaffirm that this criticism is coherent and goes to the right place, I don’t want hate towards Juliette or Duda.
— Evandro (@fiotioficial) October 18, 2023
Later, his brother Emicidal broadcast live on Instagram to talk about the subject. He argued that the work of black people does not receive the same recognition as that produced by white people. He also pointed out how the last group appropriates black people’s creations without any ethics: “We are witnessing a case of appropriation. We are seeing, once again, whiteness come together, without any ethics to appropriate people’s creations black.”
Live, Evandro Fióti commented on the accusation of plagiarism involving the single ‘Magia Amarela’ by Juliette and Duda Beat. “Once again, whiteness comes together without any ethics to appropriate the creations of black people. It’s absurd”, declared Fióti. pic.twitter.com/2ksAM9xnpe
— ARTH (@anthunesarth) October 18, 2023
Fióti argues that the project Duda Beat It is Juliette it went through a large team before being recorded and reaching streaming platforms, which constitutes blatant plagiarism. “No one had the ability, the decency, to raise their hand at a meeting table, when approving a song and say: ‘Man, this is wrong.'”
“What are you going to say? That it’s ignorance? Are you going to say that you appropriated and put the song with ‘Amar é o elo’ in the composition and that this had no source of inspiration? That it had no connection with one of the most relevant works of recent times in music, a creation by a black artist?,” he continued.
See this photo on InstagramA post shared by Emicida (@emicida)
The success of the album and title track Emicidal is celebrated, but Evandro identifies him as an exception: “99% of artists get depressed and die sooner, 99% of artists give up sooner.” He recalled that the Grammy taken for work took 12 years to arrive and has just been “conceptually stolen.”
Do you realize the hate this generates? Do you realize how much you want to set everything on fire? But this is not the weapon we are going to use, this is what they expect from us. We will use diplomacy, as we have always used. But organized hate is a great instrument of struggle, and we need to channel the hate into something that changes people’s perceptions in the market we live in. There is no point in raising a clenched fist at the time of George Floyd. There’s no point putting a hashtag on Twitter if you do shit like that or are complicit in it.
“It took us 12 years to win a Grammy and this work was just stolen conceptually”, declared Evandro Fióti. The musician said that ‘Magia Amarela’, by Juliette and Duda Beat, is part of a BRAND repositioning strategy. pic.twitter.com/IfMNRCV1hN
— ARTH (@anthunesarth) October 18, 2023
Without revealing the name, Evandro Fióti spoke about a brand that would be behind the song released this Wednesday: “This song is part of a brand repositioning campaign strategy. Tomorrow we will begin another dialogue process with them. But this brand, it negotiated with us, but we didn’t reach an agreement, both in terms of schedule, deadline, and also for financial reasons. The budget they had didn’t justify the delivery we had to make.”
“Yellow Magic” is part of Bauducco’s campaign to announce its new visual identity. On October 5th, the brand held an event with a Duda Beat It is Juliette to promote branding action.
Other side
Juliette’s office spoke out about the accusations. Read statement:
We inform you that the song “Magia Amarela” is part of an advertising campaign and that Juliette was hired as one of the interpreters for this audiovisual work.
The singer’s team is in contact with the contractors responsible for creating and producing the campaign for further clarification.
See this photo on InstagramA post shared by bpmcom (@soubpmcom)
Source: Rollingstone
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
