The TikTok platform announced this Wednesday (25) the In the mixa musical experience branded as an unprecedented, global event focused on giving “bringing to life the music, trends and experiences the community enjoys and creates every day.”
OR TikTok in the mix will be retained Sloane Park in Mesa, Arizona (USA), the day December 10, 2023and will be broadcast live globally on Tick tock. Fans will watch the shows with a special program, featuring great creators and content that were the highlights of the year.
To the lives and event production were designed specifically for TikTok’s unique vertical format by the award-winning director Hamish Hamilton and for Done+Dusted.
The main attractions of the event are four of the biggest artists in the world. Tick tock and the world today: the Brazilian Anitta, Cardi B, Niall Horan AND Charlie Puth. During the performances, fans will be able to live a truly unique experience, feeling close to the artists.
In addition to the main names, the TikTok in the mix will feature the lives of talented new artists such as Isabel LaRosa, Kaliii, LU KALA AND Sam Barber. They are all part of the Emerging Artists programme Tick tockor TikTok Elevate.
“No other platform brings together music, creativity and community like TikTok. With In The Mix, our goal is to bring the For You feed to life, both at the event location and on our platform”Comments Paolo HouricanGlobal Director of Partnerships and Music Programming at Tick tock. “Our vision is to create a reimagined show for the TikTok era and our global community of music lovers.”
The Brazilian Anita is a very successful global star in the Tick tockAbove 22.7 million followers and more than 21.3 billion views. He often shows off his complex dance routines and gives fans a behind-the-scenes look at his performances.
Last year, the singer shared a video of herself performing her hit song, Involvewhich inspired millions of fans to recreate the iconic choreography, generating 2.1 million videos on TikTok.
“I’m so excited to perform on TikTok In The Mix and celebrate with the fans – Arizona, are you ready for Brazilian funk?”invite Anita.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
