Elvis Presley will return to the stage on his first tour since his death in 1977. The shows will begin in London in November, but will also take place in Las Vegas, Berlin and Tokyo, thanks to advances in hologram technology combined with artificial intelligence.
Titled Elvis Evolution, it will be the first world tour for the King of Rock, who has never performed commercially outside of North America in his life. The shows will show a hyper-realistic image of the singer performing his classical repertoire, thanks to the consultation, processing and virtualization of thousands of videos and photos of the artist.
The initiative is supported by Authentic Brands Group, a company that holds the musician’s image rights and manages his assets. The implementation is entrusted to Layered Reality, which is entering an increasingly profitable market.
18 months ago, a similar show by the group Abba, “Abba Voyage”, filled Stratford Olympic Park and became one of the biggest recent crowd hits in the English capital. The difference is that, on that occasion, the four living members of ABBA participated in the production of their show, together with the Swedish producer Pophouse and the visual effects company Industrial Light & Magic, which won several Oscars for the look of the film “Star Wars”. ” franchise. and other films.
The band Kiss also recently revealed they will continue to perform in digital avatars, after announcing their retirement from the stage last year in a new deal with Pophouse.
Depictions of the genre are on the rise after pioneering experiments, including holograms of Tupac, Whitney Houston and Michael Jackson, proved viable in the past. But it was Abba’s full tour that drew attention to the commercial appeal of the technology. The tour was a sales success, with over 1.5 million tickets sold and revenues in excess of $150 million.
Source: Terra

Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.