A Globe and the Universal music announced this Monday (29) a unprecedented partnership for having carried out a new Reality show musical.
According to the broadcaster, the program is a new and original format Globewhose premiere is scheduled for second half of 2024, “it will bring the renowned elements of coexistence, interactivity with the public, multiplatform content and the creativity and artistic and productive quality always present in Globo’s formats”.
The unprecedented partnership with Universal Music Brazil they will contribute characteristic elements of the musical universe, not only when hiring the winner of the program, as in other reality shows, but during the entire course of the program.
“The new program is born from the union of two successful formats, which we have been doing for years: imprisonment and music competitions. In it we combine two passions, bringing the best of each, but sharing a new reality with our audience, as it will be possible experience the journey and challenges of the participating musicians during the program. Everyone will be “music stars” during the reality show. To achieve this, we will count on Universal Music partners who will bring the day-to-day life of the music market to the format”States Cutegenre director Variety and Reality TO Globe.
“Working with Boninho and Globo’s exceptional reality show team and participating musicians throughout the reality show journey will be the big differentiator of this partnership model. The Universal Music team will support participants throughout the program , allowing them to experience the real world music market and access all the resources and strategies available to build their careers. And fans, of course, will gain new idols and lots of great music,” to celebrate Paolo Limapresident of Universal Music Brazil.
Registration for the new reality musicals are now open through the Gshow website.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
