Singer was the attraction of the 2024 edition of the sporting event — and he knew how to make the most of the opportunity
The halftime show Super Bowl represents the peak moment in the careers of several artists. With Usher, who performed in the 2024 edition, was no different. The singer was once again in the spotlight with his performance lasting just over 10 minutes, being watched by millions of people across the planet.
Interestingly, however, he took to the stage at the event practically free of charge. According to the website American Songwriter, the star’s fee was US$671 (around R$3,300 at current exchange rates and in direct transactions). A tiny, symbolic value, compared to the grandeur of a presentation of this type.
Obviously, this does not mean that only this value came from the performance, which also included participation from Alicia Keys, HER and will.i.am (Black Eyed Peas). The exposure provided by the Super Bowl It is capable of boosting the career of any artist, which was repeated in this case.
It is estimated that, by attending the event, Usher manage to earn US$100 million from ticket and record sales, streams on digital platforms and the arrival of new sponsors. Aware of this, he prepared a new album, Coming Home, which came out two days before the halftime show performance. Additionally, he announced a tour called Past Present Future for later this year.
Why the Super Bowl doesn’t pay for shows
Also aware of the return it offers to artists, the administration of National Football Leaguethe sports league responsible for Super Bowl — the final match of the main American football championship promoted in the United States — does not pay for halftime performances. And there is an additional reason for this.
It’s not just because of the prominence offered by a show of this size to the artist or band hired. The organization understands that no musical spectacle should be bigger than the main one: the American football game that takes place that day. Therefore, the sporting event considers that that space should be used by musicians in a promotional way, to publicize new projects.
Source: Rollingstone
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
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