EA Games reveals how AI can change the future of gaming

EA Games reveals how AI can change the future of gaming

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This week, the CEO of EA Games, Andrew Wilsonspread a lively vision about the transformative role of Artificial intelligence in the future of gaming. So, during the conference Morgan Stanley Technology, Media & Telecomhe highlighted how the AI it can be used to redefine efficiency and engagement in the gaming universe, in addition to generating millions of dollars.

What we have seen is that there has been a significant technological advancement in technology. When you manage to democratize an industry and hand it over to the population, incredible things happen. And so the way we think is: how do we build these things to be more efficient? How do we build to allow ourselves to create deeper, broader, more profound and more personal experiences?“, he said.

And when we give that to the world, where we have three million players around the world creating personal content and expanding and improving the universes that we create, and building and creating their own universe on our technology platform, suddenly we are the beneficiaries of the platform economy. To me, this is a multi-million dollar opportunity“, he added Andrew Wilson.

BEYOND EA GAMES!

Increasingly stronger among Brazilians, the games market had astronomical growth and revenue in 2022. Thus, according to National Games Industry Surveyled by Brazilian Association of Digital Game Developers (Abragames), the sector had revenues of around R$1.2 billion and surpassed the values ​​reached between 2018 and 2021.

Compared to other cultural sectors, Brazilian audiovisual recorded revenue of R$56 billion in 2021, according to research by the consultancy Deloitte made at the request of Netflix. On the other hand, the publishing market had just over R$4 billion, according to Brazilian Book Chamber. But the values ​​of the games market were actually above average.


Source: Atrevida

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