Find out the secrets to winning the SEO battle on Google in 2024

When it comes to search engine optimization (IF THE) for the first time, it’s tempting to focus on one or two ranking factors, especially keywords, in hopes of a quick ranking fix. However, improving search ranking is a much more comprehensive and necessarily long-term practice. Keyword research is a great starting point for IF THE, but simply scattering keywords throughout the content will not be effective. If your online presence does not successfully meet the E-A-T guidelines as well, having the right amount of keywords or an optimized website will be, in some ways, a wasted effort.

EAT is a research quality guideline of the Google which means Experience, Expertise, Authority and Trust. Ultimately, neither SEO best practices nor E-A-T quality guidelines will be as successful without the other. Combining E-A-T guidelines with SEO practices is a useful approach to ensure that no key criteria for excellent search rankings are being overlooked.

Use Keywords to Develop E-A-T Once you’ve established which words to focus on in your content, consider how you can demonstrate your experience, expertise, trustworthiness, and authority in the context of those topics. Your website may see an increase in traffic with the right keywords for popular searches, but to turn that traffic into customers, it needs to do more than meet keyword metrics.

There are several ways to combine keyword usage with E-A-T. Don’t just advertise your services; demonstrate your product knowledge or successful case studies to establish authority in your field. Adding internal links to related pages on your website can also help demonstrate your expertise and authority. Any visual content that establishes expertise, such as photos of completed work or infographics, should be optimized to improve the user experience and have keywords in the caption and alt text.

Connect teams to combine strategies One of the difficulties of paying attention to SEO and E-A-T is that it means applying more standards to the same content. For example, for SEO content to establish E-A-T, it needs to be well written to effectively demonstrate expertise and accuracy. For this to happen, everyone working on the content needs to be on the same page.

Implementing SEO best practices and EAT quality guidelines simultaneously can mean making changes to how your content is created and who is working together. At Outpace SEO, the content and SEO teams work closely to create content that follows SEO best practices and is also accurate, creative, and well-written.

Content and SEO processes can be integrated at multiple levels. New team members should receive clear training on how content is created, optimized and edited and where they fit in the process. Include the content team when SEO practices need to change, and keep the SEO team up to date on editing standards. Instead of limiting team members to one area of ​​expertise, encourage them to understand the team’s processes and goals as a whole. If another company takes care of your SEO and content creation, establish a clear workflow so that the content is seen by the right people at the right stage. Efficient and consistent communication will help ensure that the content being optimized is completely accurate and representative of your expertise.

Use SEO to Build Trust It can be helpful to think of E-A-T as a way to evaluate optimized content. If your business falls into a YMYL category, meaning Your Life or Your Money, E-A-T standards are applied even more carefully by quality assessors. Google. The tone of the writing, the knowledge demonstrated, and the authority of the author are all important ways to build trust—the most important of these four.

Successfully combining SEO and E-A-T practices involves considering all aspects of content creation. Trust is not just about content, but also user experience. Improving your site speed, optimizing URLs, and avoiding or optimizing 404 error pages are all part of technical SEO. All of these contribute not only to a positive user experience on your website, but also to how much searchers will believe in your authority and expertise after interacting with your online presence alone.

Rather than distracting from SEO, E-A-T will be more effective when combined with strong SEO practices. For an online presence that delivers long-term results and high rankings, create a strategy that focuses on combining SEO best practices and E-A-T guidelines. This might involve reviewing your content creation and SEO process, fostering communication between teams, or reconsidering who handles your website optimization and content development. Together, SEO and E-A-T are a winning combination for continually developing an online presence that stands out and brings in more business.