Singer L7NNON is the star of the chocolate brand’s new advertising campaign Kit Kat for an action at the festival Rock in Riowhich will take place at September.
The artist, who is among one of the biggest names in rap music Comes from trap in Brazil he was chosen as the protagonist of this advertising campaign for the special edition celebrating the 40 years From Rock in Rio. In the film, the brand explores his breakup from a different point of view and shows, in a humorous way, how devoted and engaged the fans are, to the point where the artist manages to give a break to enjoy the product.
Precisely because they never stop screaming, jumping and singing, Brazilian fans are the ones with whom they most need a break Kit Kat. So, the concept worked for this edition of Rock in Riowhere the product is located “the best audience break in the world”.
It’s no coincidence that phrases like this “The best show of my life was in Brazil”, “There is nothing like these Brazilian fans, they are the best” AND “The shows in Brazil are different because the energy of the people is different”have been said in recent years by headliner From Rock in Rio.
And to represent this connection with the public, the choice of L7NNON being the protagonist of this special edition which celebrates the 40 years of the festival was no coincidence: the artist has already taken the stage at the Rock in Rio Brazil in 2022 and its audiences have demonstrated how they can increase the energy of the show. as a prominent name among the generation Zthe audience the campaign is aimed at, the singer brings with him not only musical talent, but also a close relationship with his fans.
“Music is part of KitKat’s journey, so we cannot forget who is on the other side of the stage: the audience, made up of people passionate about the artists and the emotion that only a show can convey. This is therefore the audience which will be at the heart of all our communication for Rock in Rio 2024. Our campaign is a true tribute to the passion of Brazilian fans, who are fundamental to the success of any event, reinforcing our commitment to creating experiences that go beyond conventional, making every break an opportunity for something extraordinary”, highlights Tatianna PerriDirector of Chocolate Marketing Nestle.
Created by INTESTINEthe campaign is not limited to the film, but extends across OOHsocial actions and a series of activations, all with the aim of giving prominence to the Brazilian public, which is a fundamental part of this experience.
The communication also includes a digital strategy, as well as follow-up pieces OOH, branded content and actions of merchandisingalways giving prominence to the Brazilian public.
“Exalting the Brazilian public was a natural thing, because it comes from an indisputable truth: Brazil has the best public in the world”He adds, Danilo Maia, editor in chief at GUT Sao Paulo.
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Source: Terra

Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.