The digital financial services platform Nubank announced this Wednesday (6) a new advertising campaign with the signature The future happens one step at a time. I can believe and the rap singer hemicidal is the protagonist of the first comedy and lends it success get up and go as a soundtrack.
The partnership between the musician, entrepreneur, writer and presenter and the Nubank was announced in August last year: “It is an honor to be able to count on Emicida, who is the greatest storyteller in Brazil, to star in the campaign”, to explain Arturo Nunez, OCM from Nubank.
On video, hemicidal tells the salient moments of his career and how believing in his own future has brought him here, still far from any goal. It also refers to people who have been instrumental in his trajectory, such as his brother and manager, Evandro Fioti, Things CEO from Ghost workshop and also participates in the campaign video.
The production contains hidden surprises, the so-called Easter eggson the trajectory of the hemicidal that reinforce how the small details of the present are an important part of the future. And on social media, people will be able to exchange ideas about the meanings of the hidden details.
“The campaign is another step to showcase our power as a brand, which goes far beyond just a financial services company. We want, more and more, to empower people by being part of their daily life and lifestyle in the your most diverse plans and needs, with our growing product portfolio “to complete Nunez.
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Source: Terra
Emily Jhon is a product and service reviewer at Gossipify, known for her honest evaluations and thorough analysis. With a background in marketing and consumer research, she offers valuable insights to readers. She has been writing for Gossipify for several years and has a degree in Marketing and Consumer Research from the University of Oxford.
