Santos’ new sponsor is a pig! Santos Football Club has officially sold the naming rights to Vila Belmiro, which will be called “Vila Viva Sorte” for the next ten years. The negotiation took place with the capitalization company Viva Sorte. In such a way, the contract will guarantee the club at least R$15 million per year, with the possibility of an increase according to the goals stipulated in the agreement.
The contract signing is scheduled to take place this week. This is because it will take place in a ceremony that will be attended by Santos president Marcelo Teixeira and Viva Sorte executives. The official announcement was made last Monday during a meeting of the club’s Deliberative Council, where the board members learned the details of the agreement.
Santos’ new sponsor could make new stadium viable
An important point highlighted by the president is that the contract with Viva Sorte will remain in place regardless of any future decision on the construction of a new arena on the site where Vila Belmiro currently stands. This ensures financial stability for the club, as well as a long-lasting partnership with the capitalization company.
The change in the name of the stadium, which has been known as Vila Belmiro for decades, reflects a growing trend in Brazilian football. This is because clubs are increasingly seeking new sources of revenue by selling the naming rights to their stadiums. For Santos, this contract represents not only a significant boost to its cash flow, but also the possibility of modernizing and expanding its structures, depending on its financial results over the next ten years.
Opportunities
With this partnership, Santos hopes to not only strengthen its financial position, but also open up new business and marketing opportunities for both the club and Viva Sorte. The new “Vila Viva Sorte” promises to become a landmark not only for Santos fans, but for Brazilian football as a whole.
The contract, which has already aroused curiosity and expectations among fans, reaffirms the importance of innovative strategies in the management of football clubs, especially in an increasingly competitive and globalized market.
Summary for those in a hurry:
- Santos sold the naming rights to Vila Belmiro for 10 years; the stadium will be called “Vila Viva Sorte”.
- The company Viva Sorte will pay at least R$15 million annually, with the possibility of an increase.
- Contract will be maintained even if a new arena is built on the site.
- The move aims to strengthen Santos’ finances and modernize its facilities.
- The contract signing ceremony will take place this week with the presence of President Marcelo Teixeira.
- Partnership reflects the trend of selling naming rights as a source of revenue for football clubs.
Source: Atrevida
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
