See the Harry Potter universe live at Ibirapuera Park

Fans of Harry Potter will have an unmissable opportunity in São Paulo with the arrival of the exhibition “Harry Potter: The Exhibition”, which opens in South America on August 22. The exhibition, located in Oca, in Ibirapuera Parkwill be open to the public until October 27, offering a magical experience for those who wish to explore the universe of the world’s most famous wizard.

Beyond the movies

The immersive “Harry Potter: The Exhibition” celebrates not only the Harry Potter and Fantastic Beasts films, but also the expanded universe, including the Tony Award-winning stage production “Harry Potter and the Cursed Child.” Visitors will have the chance to get up close and personal with exclusive costumes, props and images, as well as explore intricately crafted sets to relive unforgettable moments from the saga.

Combining immersive design and cutting-edge technology, the exhibition offers a personalized and engaging experience. Each environment has been meticulously designed to provide a visual journey into the world of Harry Potter, with settings that highlight iconic elements from the story.

Exhibition is a worldwide success

Following its world premiere in Philadelphia in February 2022, “Harry Potter: The Exhibition” has already toured several global cities, attracting more than two million visitors. Currently on display in New York and Macau, the exhibition will head to Munich next month, reinforcing its international blockbuster status.

Harry Potter in South America

Warner Bros. Discovery, through its Senior Vice President, Peter van Roden, expressed excitement about bringing the exhibition to South America, highlighting that it offers a new perspective on the magical world for fans of all ages. Tom Zaller, President and CEO of Imagine Exhibitions, also celebrated the opportunity to launch a great experience of Harry Potter in South America, stating that this exhibition goes beyond any other traveling exhibition ever held.

Highlights of the exhibition include “From Page to Screen,” which displays a first edition of “Harry Potter and the Philosopher’s Stone,” and “Hogwarts Castle,” an immersive multimedia experience that includes the Whomping Willow and Dementors. The “Great Hall” is another highlight, recreating the iconic atmosphere of the setting, and the “Hogwarts Houses” allow for personalized interaction with the Sorting Hat.

The experience extends to “Hogwarts Classrooms,” where guests can participate in activities such as brewing potions and defeating a boggart, and “Hagrid’s Hut and the Forbidden Forest,” which features the Patronus charm and iconic creatures, as well as a recreation of Harry’s giant friend’s hut.

Store with exclusive products

In addition to immersing yourself in the magical world, the exhibition offers an exclusive store with themed products, including clothing, jewelry and treats, such as the famous Chocolate Frogs and Butterbeer, with some merchandise being exclusive to this exhibition.

Summary for those in a hurry:

• “Harry Potter: The Exhibition” exhibition arrives in São Paulo on August 22.
• The exhibition takes place at Oca, in Ibirapuera Park, until October 27th.
• Immersive exhibition celebrates Harry Potter films and expanded universe.
• Iconic settings such as Hogwarts Castle and the Great Hall are among the highlights.
• Includes a store with exclusive products, such as Chocolate Frogs and Butterbeer.
• More than two million visitors have already visited the exhibition in several global cities.