Frankie Amaury has just launched his first clothing capsule celebrating the return of the iconic Rio de Janeiro brand from the 80s to 2000. It is a pastel-toned resort collection and the collaboration made in partnership with Rock in Rio. The pieces are available in the Breton and Dona Coisa stores and also in the two stores set up by the Medina family in Cidade do Rock during the music festival, which will take place from the 13th to the 22nd of this month,
There are fringed jackets, miniskirts and backpacks, in addition to the line of t-shirts that Renata Veras, granddaughter of Amaury Veras, one of the founders of the brand, developed in collaboration with the urban artist Hayalla Garcia. The jackets cost R$6,750; skirts, R$2,600; and t-shirts, R$350. All the products are on sale on the brand’s website: frankieamaury.com.
Actress and producer Yasmin Martins Mendes is the face of the capsule collection launch. Yasmin was nominated for Best American Actress at the Septimius Awards in Amsterdam for her role in the film “Silence.” In the film, she plays a screenwriter who deals with panic disorder, promoting mental health awareness.
The collection launch took place at the luxury interior design store Breton, in Casashopping, during the arrival of the Design Week in Rio. Frankie Amaury was invited to enhance the space with the launch of the collaboration with Safe Art, with artistic toy models created by Sabrina Correa and Fernanda Botelho for the brand, using the leftover leather of patchwork backpacks and clothes to cover the pieces. The creative director of F&A, Alexandre Schnabl, emphasizes: “Zero waste, as conceived by a brand that works with ecologically certified tanneries”.
The highlight? The toy that reproduces the iconic look of Amaury Veras, the brand’s founding designer and Renata’s uncle, with “Clark Kent” frame glasses, a perfect leather jacket and jeans. Amaury collected Barbie dolls that he dressed with mini leather pieces designed by him and that was the inspiration. The architect Caco Borges, who designed the Frankie Amaury store in the Forum de Ipanema in 1989, couldn’t resist: he bought Amaury’s toy. They are all limited edition and numbered.
Brand relaunch
The brand of leather goods carioca Frankie Amaury is in the fashion imagination of those who lived through the crazy years from the early 80s to the mid 2000s, where fashion and high society cariocas were like nails and flesh. The brand was led by Frankie Mackey, an Argentine from Rosário, and Amaury Veras, born in Tijuca, the northern zone of Rio. The story of the two ended in tragedy, with death and accusation of murder, but the legacy was happy and colorful, apart from the formal and serious, already seen in the leather pieces, began to revive, 45 years after the launch of the brand and 20 years after its end.
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Two of the duo’s iconic pieces are back on the market through the hands of Renata Veras, heir to the brand: the leather backpack with metal eyelets and the shoulder bag. The backpack costs R$3,450 and the small bag costs R$1,200. All products are made of certified leather and are available in 11 different colors. For the launch campaign of the backpack, which took place in June, Silvia Pfeifer was the testimonial. “Frankie Amaury is part of the History of Brazilian fashion and is an icon of Rio. The boys took the leather from the ghetto Village creating a lifestyle irreverent, urban and colorful carioca, full of ginga, which conquered Brazil by uniting the high society, the fashion public and celebrities,” says Silvia, a friend of the brand’s founders and one of its iconic stars in the 1980s.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
